Sr Product Manager - Workflow Management

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable.

Within Marketing Product, our goal is to establish and maintain a connected tech ecosystem that provides a clear, real-time overview of plans, budgets, content creation, and performance metrics. The Workflow Management product team will focus on rearchitecting a workflow planning ecosystem to support a more connected, data-informed, and agile marketing organization. Prioritize reducing human effort, by owning the design and evolution of enterprise-wide planning systems, intake models, timeline orchestration, and signal-based workflow optimization.

This role offers a unique opportunity to transform how Target creates and delivers content at scale. By leading the development of innovative tools and processes, you’ll shape the future of content operations and ensure Target continues to set the standard for efficiency, creativity, and personalization.

As a Sr Product Manager of Workflow Management, you will:

Design Planning Workflows That Scale: Create reusable templates, define milestones and embed SLAs and approval gates into tools.

Operationalize Campaign Brief Systems: Build modular, data-connected briefs that support personalization and omnichannel strategies.

Enable Connected Campaign Execution: Integrate planning tools with creative, media and budget systems for seamless campaign delivery as well as design APIs and automation logic to enable brief-to-activation traceability.

Establish Feedback and Optimization Loops: Use Dashboards and performance data to refine workflows and reduce bottlenecks as well as collaborate with analytics and ops to build planning quality metrics and cycle-time benchmarks.

Pilot GenAI in Planning Workflows: Test AI-Driven brief generation and planning automation to boost efficiency.

Areas of Expertise

Marketing Operations & Workflow Design

• Mapping and optimizing end-to-end campaign planning and execution processes
• Defining scalable workflows for creative development, approvals, content management, and publishing
• Driving process standardization across channels (digital, print, social, paid media, etc.)

Product Management

• Roadmap development and prioritization aligned with marketing and business goals
• Writing clear product requirements and user stories for technical teams
• Leading cross-functional collaboration across engineering, marketing, design, and analytics

MarCap & Integration Expertise

• Understanding system integrations, APIs, and data flow between platforms (e.g., DAMs, CMS, ad platforms)
• Evaluating third-party vendors vs. in-house solutions

Change Management & Enablement

• Leading adoption of new tools and workflows across marketing teams
• Creating training, documentation, and feedback loops for continuous improvement
• Acting as the voice of the marketer in technical conversations

What Success Looks Like

• 40% reduction in brief-to-launch time
• 100% of campaigns tracked through standardized SLAs and milestone systems
• Fully integrated planning-to-execution workflows
• AI-powered planning tools

You will be the “voice of the product” to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.

You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience
• 6+ years of experience in product management, workflow systems, or campaign operations
• Strong expertise in campaign planning frameworks, SLA modeling, and brief-to-launch lifecycle
• Experience implementing and scaling workflow platforms (Workfront, Jira, Asana, Airtable, etc.)
• Familiarity with GenAI use cases in content strategy or planning automation
• Demonstrated success building end-to-end marketing workflow systems at scale
• Strong cross-functional influence and data fluency

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.