Guest Engagement Analyst

Job Id: R0000392475

About us-

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Overview of Target in India

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

About Target Circle

A role with Target Circle means a big opportunity to create new Target guests and drive profitable growth. Here, you’ll deliver the insights and analytics that measure our performance and improve our marketing and media decisions. You’ll lead the discovery, interpretation and communication of meaningful data patterns that inform innovation for greater guest loyalty. Your work will help guide the holistic Target experience for our guests while providing our business partners with facts distilled into insights and implications that they can quickly and easily act on. You’ll dream big to ideate the new tools and methodologies that effectively answer Marketing and Media Strategy’s most critical questions. And you’ll provide leadership when it comes to guest data governance, policies and enhancements.

About this opportunity

A role as Guest Engagement Analyst Target Circle, you will contribute in building & supporting the vendor engagement team to help define how vendors interact with our Loyalty program, Target Circle. & shape how incentivizes and rewards shape guest behavior to deepen their engagement with Circle, categories, and Target broadly.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs

• Assist & support in creation of annual & quarterly Circle vendor activation strategies, in close partnerships with Business, Merchandising, Marketing,Ops, Digital teams. Determine priorities, calendarization, category & guest goals against which Business & Circle teams will plan & execute against.
• Own end to end campaign execution in partnership with Data Sciences, Loyalty Operations, Marketing & Measurement teams with aspects like forecasting, budget management, recapping & campaign end results analysis.
• Provide stakeholders with visibility to activations roadmap, and share macro trends and competitive actions in loyalty industry that are relevant to the category and/or guest mindset.
• Create testing and learning plans to inform future path forward for segmented, personalized Circle offers Evolve Circle’s foundational promo strategy: define the role of vendor Circle promos within enterprise promo ecosystem.
• You will collaborate with both external & internal to Target stakeholders to plan & activate seamless Circle engagement rewards & experience plans.
• Navigation would be key as including but not limited to following teams have to be aligned for most activations: Marketing, Measurement, Finance, Legal, PPCOE, Data Sciences, Merchant, Finance, Product and other Partner teams.

Note- Job duties may change at any time due to business needs

About You-

• Bachelor’s degree with 4+ years of experience or MBA in Marketing with 2+ years of work experience would be desirable.
• 2+ years of experience in customer loyalty & retention, vendor liaison, working with national brands, category management and/or campaign management
• Strong process and Project Management skills.
• Understanding of forecast and budget management with ability to do extensive financial and data analysis
• A master collaborator who can inspire trust and confidence with a range of partners
• Strong written and oral communication skills
• Excellent analytical, decision making and problem-solving skills Self starter who is comfortable working with ambiguity and can drive initiatives on their own.
• High sense of Ownership & accountability, with attention to details & thoroughness.
• Demonstrated experience organizing information, communicating effectively and working as part of a team Ability to manage multiple projects simultaneously
• Ability to build trusting relationships with team and enterprise partners, proactively seeking input and collaboration, yet comfortable and confident in declaring own perspective.
• Defines and communicates success metrics, and ensures that initiatives are prioritized to deliver against success metrics.
• Synthesizes complex bodies of work across the team into clear, concise, and compelling storytelling

Useful Links-

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/diversity-and-inclusion