It’s one of the biggest perks of making a Target run, and now it’s even more convenient. Guests nationwide will soon be able to add a Starbucks beverage or food item to their Drive Up order — and get it delivered to their car. No getting kids out of the car, trekking to the checkout or waiting in line required.
Favoring a flat white? Maybe a mocha? Or perhaps you’d prefer a breakfast sandwich, pastry or cake pop for the kids. They’re all on the menu with our Drive Up with Starbucks service, which is rolling out to the more than 1,700 Target stores that have Starbucks Cafés and offer Drive Up by this October — or faster than you can say “Grande Pumpkin Spice Latte, extra hot, no whip.” Target is the first retailer to offer this service at this scale.
Level up
Finding moments of joy amid busy errands is not easy. But Target makes it possible to treat yourself and take care of business through its enhanced Drive Up service.
Earlier this summer, we also rolled out the ability to make product returns at Drive Up for no charge at our nearly 2,000 locations. It has been a hit with guests, earning one of the highest Net Promoter Scores — a measure of customer experience — of the services Target provides. Talk about being in the driver’s seat: You can pick up a Target order, take care of a return and fuel up with Starbucks — all without leaving your car.
“Our guests have long told us Drive Up is a game-changer, adding convenience to their daily life, especially when they’re short on time,” said Mark Schindele, chief stores officer, Target. “We’ve continued listening to our guests, who’ve told us overwhelmingly that Drive Up with Starbucks would bring even more ease and joy to every Target run. This one-of-a-kind service — available only at Target — is the latest example of how we’re innovating every day to meet the needs of our guests.”
But the true difference — what transforms an ordinary shopping experience into a trip to Tarzhay — is our store team members, who deliver the goods wherever and however our guests want them with the best service in the industry. Each time we pilot a new offering like Drive Up with Starbucks or Returns with Drive Up, they’re putting it through the paces, with an eye on process improvements to make the experience more efficient for our team members and more enjoyable for our guests.
Clearly, we’re on to something. Here’s some early praise from guests who have used our Drive Up with Starbucks service:
“The ease of getting a delicious coffee delivered to me with my Target Drive Up — so convenient when you have small kids and babies in tow with you and not having to get them out of their seat if they’re sleeping.”
“As a mom of 1-year-old twins, any store that delivers coffee and diapers to my car is a winner!”
Drive Up with Starbucks is yet another way we’re leveling up the same-day shopping experience by leveraging our stores. And as guests add their favorite Starbucks treat to their Drive Up visit, Target is driving even more growth to our stores, which continue to serve not only as the hub for our delivery services but also the engine of our long-term growth. We consider this a win-win!
