Sr Media Analyst-Media Planning

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.

Job Description:

• As a Sr Media Analyst, you will execute marketing programs across a variety of brands and businesses. Identifying and understanding target audiences. Determining the most effective media mix to display ads. Coordinating, monitoring and evaluating media campaigns and strategies will be the primary focus.
• The main job of a Sr Media Analyst is to build strong relationships with clients and provide strategies and innovative ideas for their media; they work closely with top executives and assist junior-level staff with special projects.
• Should have consistently demonstrated deep media knowledge and developed strong, strategic deliverables. They are strategic thinkers that consistent elevate their work and build award worthy plans.
• Integrated Planning professional should have shown the ability to successfully train, mentor, and earn the respect of junior team members.
• They have built strong cross-functional relationships and earned the trust of their colleagues by consistently delivering top tier work.
• Individuals in this role oversee all aspects in the planning process, working in close collaboration with their team members to meet and exceeding expectations. Team members also need to understand optimization and to be able to actively manage campaign optimization and performance management
• They can autonomously participate in external discussions, and able to accurately discuss plans and reporting.
• Individuals may be called upon to oversee a variety of accounts. Individuals in this role may be expected to support various new business initiatives and client on boarding with limited oversight
• They foster an environment of collaboration, and open communication. Working at both the account and brand level to implement and activate digital media campaigns: inclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance.
• You will provide a high level of customer service to collaborate teams/clients with effective communication, timely responses to requests, and proactive resolution of potential issues.
• With support and guidance from your leader you will build various client or sales deliverables, such as proposals, media approaches, and audience strategies.
• Be required to work during US Day time (CST) for certain period in the year
• You will be tasked with this position reports to the Media Manager – Roundel media. This is a fantastic opportunity to join an amazing team that was awarded “2017 Digital Marketer of the Year” and further your digital media career. Job duties may change at any time due to business needs.

About You:

• Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty
• Minimum 8-10 years of experience preference in digital marketing, including media planning, programmatic optimization across digital and social channels.
• Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally.
• Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer.
• Experience with media planning and forecasting across an entire digital media program.
• Ability to manage multiple responsibilities in a fast-paced environment.
• Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology.
• Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)