We believe every child should have the opportunity to reach his or her full potential, and our guests tell us they agree. In fact, education is their top social concern. Because our guests’ concerns are important to us, and because we know that our future success, and that of the global economy, depends on an educated workforce, we strive to help kids do well in school.
While we support programs and activities that benefit education at all levels, studies show that third grade is a turning point where kids transition from learning to read to reading to learn. So we focus our efforts on programs that help get students reading proficiently by the end of third grade and on a path to graduation.