Even a few small lifestyle changes can make a big difference for the planet, so we offer a range of products that make it easier for guests and team members to incorporate more sustainable choices into their lives.
By offering clean and transparent products, products with packaging designed to reduce waste through our Target Zero collection, plus quick-and-easy recycle materials, reusable shopping bags and more, we’re working together to make an even bigger impact.
Our approach
Guests come to Target looking for easy ways to bring sustainable practices into their daily routines, so we help them out by offering a wide selection of sustainable products that are also affordable and convenient.
Our commitment to providing these options for guests to live and lean into their own sustainability journeys begins with our sourcing practices and policies, both for people and the environment. As our teams design and develop owned brand products and work alongside national and emerging brand partners, our Target Forward goals help guide decisions to make more circular and transparent products available. Material choice is key to designing products for a more sustainable future, and our material policies and goals help direct our work.
Owned brand examples of sustainable choices
As we continue to develop frameworks and ways to evaluate what makes a ‘more sustainable product’ across our assortment, we’ll lean into the work already achieved by these owned brands.
Universal Thread
Our Universal Thread denim team is working to enable a future where these jeans can be recaptured in a closed loop by supporting the Better Cotton Initiative and using materials such as recycled cotton and recycled polyester. By considering wash finishes that reduce water, Universal Thread has also contributed to over 30% of Target’s total wash water reductions. Our designers also utilize 3D technologies for garment fittings to reduce the number of samples needed. Our team is also always thinking about the human impact of garments, and through our partnership with Fair Trade USA has had our factories certified; this has impacted 41,557 lives to date. Finally, to ensure inclusivity was at the core of the brand, the team designed an adaptive jean that features elements like no back pockets, a stretch waistband and side zippers at the hem for any adaptive needs.
Kindfull
Kindfull’s brand statement, “Creating a World of Good for Your Pet,” reinforces our commitment to support all aspects of a pet's life, including mealtime, playtime, nap time and all the time in between. More than 40% of Kindfull items are in recyclable packaging, which supports our Target Forward ambition to innovate to eliminate waste, and the team is exploring how to use post-consumer recycled content in the packaging in the future, which will further support our packaging commitments. The team also took an industry-leading approach to expand our palm oil, animal welfare and seafood commitments into these products for pets — meeting human-food level standards for our favorite furry friends.
Finding what you need, made easy
We recognize that our guests are continuously seeking new ways to lessen their own impact on the environment and show their support of diverse suppliers. It’s not enough for us to put these products in our aisles and online, and we have various ways to help our guests shop for the products that meet their needs and sustainability values.