Sustainable Products

From elevating sustainable national, local and emerging brands to designing our owned brands to meet our sustainability standards, we aspire to be the market leader for creating and curating inclusive, sustainable brands and experiences by 2030.

Featured content

Even a few small lifestyle changes can make a big difference for the planet, so we offer a range of products that make it easier for guests and team members to incorporate more sustainable choices into their lives.

By offering clean and transparent products, products with packaging designed to reduce waste through our Target Zero collection, plus quick-and-easy places to recycle materials, reusable shopping bags and more, we’re working together to make an even bigger impact.

Our approach

Guests come to Target looking for easy ways to bring sustainable practices into their daily routines, so we help them out by offering a wide selection of sustainable products that are also affordable and convenient.

Our commitment to providing these options for guests to live and lean into their own sustainability journeys begins with our sourcing practices and policies, both for people and the environment. As our teams design and develop owned brand products and work alongside national and emerging brand partners, our Target Forward goals help guide decisions to make more circular and transparent products available. Material choice is key to designing products for a more sustainable future, and our material policies and goals help direct our work. 

Owned brand examples of sustainable choices

As we continue to develop frameworks and ways to evaluate what makes a ‘more sustainable product’ across our assortment, we’ll lean into the work already achieved by these owned brands.

Universal Thread

Our Universal Thread denim team is working to enable a future where these jeans can be recaptured in a closed loop by supporting the Better Cotton Initiative and using materials such as recycled cotton and recycled polyester. By considering wash finishes that reduce water, Universal Thread has also contributed to over 30% of Target’s total wash water reductions. Our designers also utilize 3D technologies for garment fittings to reduce the number of samples needed. Our team is also always thinking about the human impact of garments, and through our partnership with Fair Trade USA has had our factories certified; this has impacted 41,557 lives to date. Finally, to ensure inclusivity was at the core of the brand, the team designed an adaptive jean that features elements like no back pockets, a stretch waistband and side zippers at the hem for any adaptive needs.


Spritz paper products are already Forest Stewardship Council (FSC) certified. The team has now designed and is offering compostable tableware and 95% recycled FSC-certified paper gift bags that are also designed for recyclability, and has also redesigned packaging to be recyclable. Further, it has designed and engineered its décor products, plastic serveware and gift bags to ensure multiple uses. The team is ultimately seeking to create products that are reusable, that are made from regenerative materials (or non-oil-based materials) and that can be recycled so they stay within a closed loop.


Target’s household essentials owned brand is designed with sustainability in mind. Everspring features items that include biobased or recycled materials or natural fibers — everything from laundry detergent, dish soap and paper towels to essential oils, candles and hand soap in amazing scents. The in-house design team that brought Everspring to life has been equally thoughtful about how the products are packaged as they were the contents. The packaging has easy-to-understand ingredient lists and graphic icons on the front of each product so you know what is and isn’t in the product. In 2022, Target utilized over 826,000 pounds of post-consumer recycled (PCR) resin (polyethylene terephthalate and high-density polyethylene) to produce bottles in our Everspring household cleaning brand. One of the newest additions will continue to improve the brand’s sustainability profile: ultra-concentrated cleaners that can be used in reusable Everspring spray bottles, cutting down on packaging and packaging.


Kindfull’s brand statement, “Creating a World of Good for Your Pet,” reinforces our commitment to support all aspects of a pet's life, including mealtime, playtime, nap time and all the time in between. More than 40% of Kindfull items are in recyclable packaging, which supports our Target Forward ambition to innovate to eliminate waste, and the team is exploring how to use post-consumer recycled content in the packaging in the future, which will further support our packaging commitments. The team also took an industry-leading approach to expand our palm oil, animal welfare and seafood commitments into these products for pets — meeting human-food level standards for our favorite furry friends. 

Finding what you need, made easy

We recognize that our guests are continuously seeking new ways to lessen their own impact on the environment and show their support of diverse suppliers. It’s not enough for us to put these products in our aisles and online, and we have various ways to help our guests shop for the products that meet their needs and sustainability values.

Target’s brands

We have created 45+ brands in-house, ranging from home goods to food and beverage to apparel and accessories.

Learn more

Business Partner Code of Conduct

Target requires all of our business partners to read, understand and comply with all expectations outlined in the Business Partner Code of Conduct (BPCC) and all Target requirements.


Learn more