A New Ulta Beauty Experience is Coming to Target—Here’s Your VIP Peek Inside

  • Nov 10, 2020
diagram, engineering drawing

Alert the glam team! You’ll soon be able to shop your favorite Ulta Beauty products in an exciting new beauty experience at Target. It’s the latest in our roster of partnerships with popular brands like Disney, CVS and Starbucks that create personalized shopping experiences at the Bullseye.

“We couldn’t be happier about bringing these two trusted brands together to redefine retail beauty experiences,” says Brian Cornell, Target’s chairman and CEO. “This matchup brings Ulta Beauty’s coveted prestige beauty assortment, category expertise and guest loyalty together with Target’s high-growth beauty business and the ease and convenience of our industry-leading fulfillment services.” 

The new shop-in-shop destination will complement our popular, wide-ranging beauty assortment with a new curation of established and emerging prestige brands. It will begin rolling out at 100 Target stores nationwide in 2021, with hundreds more locations opening in coming years. Prefer to shop beauty faves from home? We’ll also bring the fun and discovery to an immersive online experience at Target.com.

Are you as excited as we are? Here’s a closer look:

An illustrated rendering of an Ulta Beauty at Target sales floor space with shelves of featured products and interactive displays

An early concept rendering of the distinctive Ulta Beauty at Target experience that’s currently being designed to appear in select Target locations starting in 2021. Not reflective of the final design.

The new Ulta Beauty at Target in-store destinations will be located near our beauty section, so you can get all of your fashion and beauty buys in one convenient and stylish stop. The space is designed to showcase a wide range of prestige products and brands not available at Target today. Beauty enthusiasts can stop here regularly to discover new limited-edition products and show-stopping capsule collections, along with staples in skin care and hair care—all while shopping the existing Target beauty assortment they've come to know and love.

We’re also exploring ways to integrate personalized services and digital tools into the experience—like GLAMLab, Ulta's virtual try-on tool that provides a safe and fun way to test out products before buying. And for those looking for recommendations or some extra expertise, our team members in the space will be specially trained to provide Ulta Beauty’s famous consultative services.

Best of all, you can save a bundle with free shipping on qualifying orders and get everything fast and easy with Target’s contactless same-day fulfillment servicesDrive Up, Order Pickup and Shipt—at participating locations. As always, Drive Up and Order Pickup are free on all orders.

The first Ulta Beauty at Target locations will launch in 2021. Watch for more news about the partnership coming soon.

A Target team member wearing a yellow jacket smiles while pushing a cart at Drive Up.

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