sustainable products

We're empowering guests and team members to lead more sustainable lifestyles by providing the right products, information, tools and incentives to make it easy.

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the little things count

Even a few small lifestyle changes can make a big difference for the environment, so we offer products, resources and incentives that make it easier for guests and team members to incorporate more sustainable choices into their lives.

By offering innovative and affordable products to try, quick-and-easy places to recycle materials, reusable shopping bags and more, we’re working together to make an even bigger impact.

our sustainable product index

In 2013, we introduced the Target Sustainable Product Index, developed in partnership with industry experts, vendors and NGOs, to help establish a common language, definition and process for qualifying what makes a product more sustainable. Beginning with our personal care, beauty, household cleaning and baby care product categories, we’re using UL's Purview Platform link opens in a new window to collect information from vendors and evaluate the products’ qualities against set criteria.

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Made to Matter

In 2014, we introduced Made to Matter—Handpicked by Target, a curated collection of products from purpose-driven brands, to make natural, organic and sustainable products more accessible for guests. Since then, it’s evolved with new and exclusive products from guest-favorite brands like Yes To and Annie’s, and newcomers like Babyganics. This year, inclusion in the program required each brand to meet criteria in a specific set of standards to guarantee all Made to Matter products align with what our guests value most.

product packaging

improving packaging sustainability

We're working toward a goal to make more of our owned-brand packaging designs more sustainable by the end of 2016. To do it, we're using fewer materials overall, incorporating more recycled or renewable content, and reducing as much product waste as possible.

A red reusable tote bag with Target Bullseye logo in white text.

our reusable bag program

Each time a guest buys something at our stores, we offer a 5-cent discount for each reusable bag they use. So far, our guests have used more than 190 million reusable bags instead of paper or plastic. We encourage guests to make reusable bags a regular part of their shopping routine by offering a broad and ever-changing assortment of bags that fit different lifestyles and needs.

a Target store recycling station

recycling in our stores

Since 2010, our recycling kiosks have given guests an easy way to recycle cans, glass, plastic bottles, plastic bags, MP3 players, ink cartridges and cell phones right in their local store. The goal of the program is to extend our company recycling efforts, and so far, the program has kept thousands of tons of recycled materials out of landfills.

How2Recycle logo

clear on-package instructions

In 2013, we became a member of the How2Recycle Label program, an initiative  of our non-profit partner GreenBlue’s Sustainable Packaging Coalition. The labeling system is designed to give consumers clear, on-package recycling instructions and encourage participation in recycling programs.

Our teams are working to introduce the labels on our owned brand packaging and shipping materials in the coming months, beginning with our plastic shipping envelopes and select products from our popular up & up link opens in a new window brand.

Three circles with magnifying glass, dna strand and beaker icons inside

chemical management

We know our guests are increasingly concerned about the chemicals in—and used to make—our products. That’s why in 2017, we launched a new chemical policy and goals that help align how Target manages chemicals across our assortment and our operations. We believe that by supporting our vendors in being more transparent about the ingredients in products, we can spur innovation across all of our product categories and operations, and help reduce unwanted substances from homes and workplaces of millions of our guests.

view the policy

Three green circular icons with 3 pine trees in each

forest products

We’re doing our part to help keep the world’s forests healthy. In 2017, we introduced a new forest products policy to help Target work toward our long-term aim of sourcing all of the wood, paper, paper-based packaging and wood-based fiber used in our owned brand products from forests that are well-managed and credibly certified—and whenever possible, from post-consumer recycled materials. Beginning with a focus on several of our owned brands, we’ll work closely with partners to understand the origin of the raw materials in the products and improve the sustainability of forests where the timber in those products was grown.

view the policy 

Four bottles of Method cleaning products

products that pack a punch

We know guests are on the lookout for easy ways to bring sustainable practices into their daily routines, so we help them out by offering a wide selection of sustainable products—like groceries, cleaning products, beauty items and more—that are also affordable and convenient. 

We carry a broad assortment of our guests' favorite sustainably-minded brands, such as Method soaps, Seventh Generation cleaning supplies and Yes To and Burt's Bees beauty products.

A grouping of colorful fresh fruits.

increasing organics

In 2012, we set a goal to increase our offering of organic food and beverages by 25 percent by the end of 2017. Since then, we’ve made strong progress as we introduce new products and assortments, including our signature Simply Balanced grocery brand, which includes more than 40 percent organic products. In 2014 and 2015, we tested the sale of organic fruits and vegetables in some of our PFresh stores, making it easier for guests to find and choose organic produce.

one bag of Simply Balanced shrimp

expanding our sustainable seafood selection

Healthy oceans are critical to a healthy planet, so our goal is to make our entire fresh and frozen seafood selection sustainable and traceable, or in a credible, time-bound improvement process by the end of fiscal year 2015. Through a partnership with nonprofit partner, FishWise, we’ve made progress by continuing to buy from suppliers who source responsibly and working with our partners to encourage the best supply-chain practices. logo

more local recycling resources

Beyond your local Target store, find additional recycling resources through our partner, Visit the site and enter your zip code to find locations and services near you. Search recycling options for everything from electronics to paint and more.

good to know

  • Through recycling initiatives in our operations and with guests and team members, we collected and recycled: 1,500+ tons of plastic, glass and aluminum bottles and cans, 7,000+ tons of shrink wrap and plastic bags, and 27 tons of electronics.
  • Target guests have used more than 190 million reusable bags, avoiding the use of more than 475 million plastic bags.

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  • Target has shown itself to be a leader in sustainable seafood. This new and deeper commitment should both serve as an example for the rest of the industry and result in real change on the water.

    Tobias Aguirre
    Executive Director, FishWise