Target’s Bringing the Outdoors in with this Lush New Partnership

April 27, 2021 - Article reads in
lifestyle
A collage of items from the collection, including a photo of Hilton Carter with text that reads “Hilton Carter” and the Target logo below.

Something big is blooming at Target this spring: Hilton Carter for Target, a new, limited-time-only collection from plant enthusiast and interior stylist Hilton Carter. Infused with Hilton’s popular modern and approachable style, the more than 65-item collection features like-the-real-thing faux greenery, lush live plants and unique plant accessories made to cultivate joy in your home all year round.

“As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300% over the last year — a clear indicator that guests want to bring some of the outdoors inside to brighten up their space,” says Jill Sando, executive vice president and chief merchandising officer, Target. “We wanted to identify a partner who could bring something special to Target and deliver a collection that allows guests to easily and affordably refresh any room in their home. This partnership with Hilton Carter does just that, while celebrating the arrival of spring with a renewed sense of optimism.”

The new collection arrives May 14, but we’re sharing a sneak peek today. Take a look:

Hilton Carter x Target play

Whether you’re an experienced gardener or prefer your jungle maintenance-free, Hilton Carter for Target is designed so all thumbs can thrive, with a variety of plant types and beautiful pots, terrariums and tools that make plant parenthood stylish and easy. And with most of the items $30 and under, you can build your interior oasis at an affordable price, too. Get an early peek and hear from Hilton below, then head over to Target.com to see the full look book.

 

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