Supplier Diversity

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vendors stand in front of tables showing off their products

Register your diverse business

If you’re a diverse supplier who would like to explore potential opportunities with Target, we’d love to hear from you!

Are you interested in selling products at Target or providing services or non-retail goods to Target?   

I'd like to sell products at Target  I’d like to provide services or non-retail goods to Target

Target Plus is a curated selection of products from third-party sellers on, designed to complement our current assortment. While Target Plus is currently an invite-only marketplace, we are continually looking for new options to bring to our guests through direct brand and authorized reseller partnerships. Are you interested in selling on through Target Plus?

I’d like to sell products on through Target Plus

We’ve Got Love for Inglewood Play


Where we’ve been and where we’re going

Diversity and inclusion are at the heart of what we do at Target, and we’ve set clear goals to ensure we continue to champion an inclusive society. For decades, we’ve been building strong partnerships with diverse suppliers and underrepresented businesses. Together, as we create broader, more inclusive assortments at Target to give our guests the products and brands they want and deserve, we’re also supporting economic development and strengthening the communities we serve.

While we’re making meaningful progress, we’re committed to partnering with even more diverse suppliers to bring our guests the most relevant products — and continue to use Target’s scale and influence to help drive meaningful change across the retail industry.

One way we’re investing in this important work: through our Racial Equity Action and Change (REACH) committee. This group of senior leaders from across Target use their diverse perspectives and expertise — and work hand-in-hand with Target’s Leadership Team — to create lasting change for our Black team members, guests, communities. This means creating a workplace where team members can build meaningful careers, creating environments where guests feel welcome and see themselves represented, finding new ways to help communities of color prosper, working with policy makers to help end systemic racism — and so much more.

Learn more about our REACH commitments

Good to know

  • We are on track to meet our goal of spending more than $2 billion with Black-owned businesses by the end of 2025.

Our partners & programs

Target’s proud to work with an ever-growing roster of diverse suppliers that are U.S.-based and more than 51% owned, controlled and operated by women; Black, Indigenous and People of Color; LGBTQ+; veterans; or persons with disabilities. And each partner, in their own way, helps us champion inclusion within our assortment and far beyond. That includes the products we carry and services like construction, facilities maintenance and more that keep our stores, distribution centers, headquarters locations and other sites running smoothly — all in the name of creating an even better, more inclusive experience for our guests.
We support our partners by investing capital, opening access to new markets and sharing our expertise. And we show up and collaborate in a variety of other ways, too, creating networking and business-building opportunities, engaging in sponsorships, mentoring and more, in support of diverse-owned businesses.

Read on for just a few of the ways we work with our partners.


Bringing guests the brands they love

We work hand-in-hand with our suppliers every step of the way, from the programs we host to explore potential partnerships to the products we proudly offer our guests. Our stores feature assortments of beloved brands personalized for their neighborhoods, and we curate special assortments to celebrate cultural moments and milestones, too.

  • Target’s growing multicultural beauty assortment features Black- and Latino/Latina-owned brands — like our work with Black Girl Sunscreen founder Shontay Lundy and The Honeypot’s Bea Dixon — and we’re continuing to partner on innovative ways to meet diverse guests’ need in beauty and beyond. 
  • We’re working with three of our newest diverse suppliers to bring great Asian-American owned brands to guests: Cocokind — a natural and organic beauty brand that also supports female entrepreneurs; Nutpods, plant-based creamers that are Whole30 and keto certified; and Sweet Chef — a vegan and cruelty-free skincare line. 
  • And we’re proud to feature veteran-owned businesses, like Simplay3 furniture and Maud Borup sweet treats, and brands from LGBTQ+ founders like Peanut Butter & Co’s peanut butter spreads and powders. 
  • Target celebrates Black History Month and Latino Heritage Month with special assortments and marketing that elevates Black and Latino/Latina business owners from companies like The Lip Bar and Black Girl Sunscreen. 
  • And we’re always looking for what’s new and next on the horizon, one way being through Target Accelerators, our portfolio of retail accelerator programs. By offering expertly curated education and access to the brightest minds in retail, we’ve helped grow and scale brands like Scotch Porter Brand men’s grooming products, Luna Magic cosmetics, Asian-inspired sparkling water brand Sanzo and STINA & MAE baby products. 

vendors show their products at a Black-owned business fair

SoapSox and The Lip Bar founders at the 2019 Black-owned Business Vendor Fair   ​


Creating unforgettable experiences

Our partnerships extend far beyond our products. Diverse suppliers help us shape the Target experience on many levels, from general contractors building our stores to professionals providing technology support and much more. And we work with a variety of national organizations, programs and initiatives in communities across the country (and create events of our own) to uplift diverse brands, businesses and entrepreneurs, too.

panelists speak to attendees

Panel speakers at the 2019 Supplier Diversity Summit


 An illustrated scene of guests and team members interacting with Target and the community.

Racial equity action and change

Read about Target’s commitment to racial equity and social justice.

Learn more

A Target supplier, Denise from Partake, stands behind a display of her sweet treats.


Learn more about our partnership with suppliers.


An illustration depicting people in a variety of business and leisure settings.

Diversity, equity & inclusion

Discover more ways that Target champions a more inclusive society.

Learn more