Supplier Diversity

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vendors stand in front of tables showing off their products

Register your diverse business

If you’re a diverse supplier who would like to explore potential opportunities with Target, we’d love to hear from you!

Are you interested in selling products at Target or providing services or goods not for retail sale to Target?   

I'd like to sell products at Target 

I’d like to provide services or goods not for retail sale to Target

Where we’ve been and where we’re going

Diversity and inclusion are at the heart of what we do at Target, and we’ve set clear goals to ensure we continue to champion an inclusive society. For decades, we’ve been building strong partnerships with diverse suppliers and underrepresented businesses. Together, as we create broader, more inclusive assortments at Target to give our guests the products and brands they want and deserve, we’re also supporting economic development and strengthening the communities we serve.

While we’re making meaningful progress, we’re committed to partnering with even more diverse suppliers to bring our guests the most relevant products — and continue to use Target’s scale and influence to help drive meaningful change across the retail industry.

One way we’re investing in this important work: we’ve established the Racial Equity Action and Change (REACH) committee. This group of senior leaders from across Target will use their diverse perspectives and expertise—and work hand-in-hand with Target’s Leadership Team — to create lasting change for our team, guests, communities and within civic engagement and public policy. This means creating a workplace where Black team members can build meaningful careers, creating environments where Black guests feel welcome and see themselves represented, finding new ways to help Black communities prosper, working with policy makers to help end systemic racism — and so much more. 

Learn more about our REACH commitments

Good to know

  • We met our $1.78 billion spend goal with diverse suppliers in 2021 and are on track to meet our goal of spending more than $2 billion with Black-owned businesses by the end of 2025.

Our partners & programs

Target’s proud to work with an ever-growing roster of diverse suppliers that are at least 51% owned, controlled and operated by women; Black, Indigenous and People of Color; LGBTQ+; veterans or persons with disabilities. And each partner, in their own way, helps us champion inclusion within our assortment and far beyond. That includes the products we carry and services like construction, facilities maintenance and more that keep our stores, distribution centers, headquarters locations and other sites running smoothly — all in the name of creating an even better, more inclusive experience for our guests.
We support our partners by investing capital, opening access to new markets and sharing our expertise. And we show up and collaborate in a variety of other ways, too, creating networking and business-building opportunities, engaging in sponsorships, mentoring and more, in support of diverse-owned businesses.

Read on for just a few of the ways we work with our partners.


Bringing guests the brands they love

We work hand-in-hand with our suppliers every step of the way, from the programs we host to explore potential partnerships to the products we proudly offer our guests. Our stores feature assortments of beloved brands personalized for their neighborhoods, and we curate special assortments to celebrate cultural moments and milestones, too.

  • Target’s growing multicultural beauty assortment features Black- and Latino/Latina-owned brands — like our work with Black Girl Sunscreen founder Shontay Lundy, The Honeypot’s Bea Dixon and Pacino’s Eric Roa—and we’re continuing to partner on innovative ways to meet diverse guests’ need in beauty and beyond.
  • We’re working with three of our newest diverse suppliers to bring great Asian-American owned brands to guests: Cocokind — a natural and organic beauty brand that also supports female entrepreneurs; K-Mama — authentic, vegan Korean hot sauces; and Sweet Chef — a vegan and cruelty-free skincare line.
  • And we’re proud to feature veteran-owned businesses, like Simplay3 furniture and Maud Borup sweet treats, and brands from LGBTQ+ founders like Peanut Butter & Co’s peanut butter spreads and powders.
  • Target celebrates Black History Month and Latino Heritage Month with special assortments and marketing that elevates Black and Latino/Latina business owners from companies like The Lip Bar and The Doux to Siete Foods.
  • And we’re always looking for what’s new and next on the horizon, hosting programs like Target Takeoff and events like our Black-owned Business Vendor Fair and LatinXpo — to explore potential partnerships with diverse entrepreneurs and businesses. Scotch Porter Brand men’s grooming products and BLK & Bold specialty coffee are just a couple of the new products we’ve been able to bring to Target via these programs.

vendors show their products at a Black-owned business fairSoapSox and The Lip Bar founders at the 2019 Black-owned Business Vendor Fair   ​


Creating unforgettable experiences

Our partnerships extend far beyond our products. Diverse suppliers help us shape the Target experience on many levels, from general contractors building our stores to professionals providing technology support and much more. And we work with a variety of national organizations, programs and initiatives in communities across the country (and create events of our own) to uplift diverse brands, businesses and entrepreneurs, too.

panelists speak to attendees

Panel speakers at the 2019 Supplier Diversity Summit


 An illustrated scene of guests and team members interacting with Target and the community.

Racial equity action and change

Read about Target’s commitment to racial equity and social justice.

Learn more

A Target supplier, Denise from Partake, stands behind a display of her sweet treats.


Learn more about our partnership with suppliers.


An illustration depicting people in a variety of business and leisure settings.

Diversity, equity & inclusion

Discover more ways that Target champions a more inclusive society.

Learn more

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We believe it is good business and invite suppliers to engage and explore opportunities with Target. As a core component of living our inclusivity belief Supplier Diversity aims to expand opportunities for diverse suppliers

Underrepresented businesses are critical to strengthening the great shopping experience we create for our guest. By investing in these suppliers, we demonstrate our commitment to building strong partnerships to ensure broader, more innovative assortments, economic development and quality of life for the communities we serve.

Guests and suppliers can feel great about doing business with us. And most importantly, Supplier Diversity helps us offer our guests incredible value each time they shop.

Brian Cornell Chairman and Chief Executive Officer