Latino Heritage Month
Each year, Target proudly celebrates Latino Heritage Month across the enterprise with an exclusive product assortment, integrated marketing campaign and month-long team member events. We spend the month — and well beyond — celebrating and elevating the voices of Latino artists, creators, entrepreneurs, team members and communities through authentic storytelling, content and products that honor the cultural influence, multidimensionality and intersectionality of the Latino community.
Target’s broader Más Que (“More Than”) marketing campaign reflects the diverse identities, experiences and culture of our Latino guests and their communities in a way that’s authentic and relevant. From advertising and in-store marketing to an always-on digital hub that spotlights Latino-owned and founded brands, Más Que is intended to engage and build meaningful connections with our Latino guests during Latino Heritage Month and year-round.
Hispanic Latino Business Council
One of eight Diversity and Inclusion Business Councils at Target, the Hispanic Latino Business Council’s (HLBC) mission is to create a sense of belonging and inclusivity by sharing Hispanic and Latino culture and experiences that authentically engage and connect all team members. HLBC members regularly work together to provide onboarding, networking and professional development opportunities for team members across the company, and share their experience and expertise to support our business.
All of our work starts with our team, and the representation of our Hispanic and Latino team members has been growing each year. In our most recent workforce diversity report, we shared that nearly 30% of our total team, more than a fifth of our managers and 10% of our officers are Hispanic/Latino. Our hiring of Hispanic/Latino team members increased in 2021 across our stores, distribution centers and HQ buildings and we’ve increased the promotion rate of Hispanic/Latino team members to mid-level managers meaningfully across our stores and HQ.
Target’s proud to work with an ever-growing roster of diverse suppliers, and each partner, in their own way, helps us champion inclusion within our assortment and far beyond. Target partners with the U.S. Hispanic Chamber of Commerce to further our initiatives and help us develop relationships with Hispanic and Latino suppliers. And we’re always looking for what’s new and next on the horizon, hosting programs like Target Takeoff and events like our LatinXpo to explore potential partnerships with diverse entrepreneurs and businesses.
Target is proud to offer a broad assortment of more than 60 Latino-owned and founded brands every day. Guests can also shop using our “Latino-owned” digital icons online to make it easier to find Latino-owned and founded brands at Target.
Target has a long-standing commitment to the Latino community. Our investments in Latino-owned suppliers, media, localization efforts and community organizations total more than $1.1 billion, and we plan to continue these commitments.
We also support the community through impactful philanthropic partnerships and have donated cash grants and products to local communities with large Latino populations, including Houston, Los Angeles, Miami, New York and San Antonio.
Good to know
Target pledged $5 million to be a founding donor of the National Museum of the American Latino, the first Smithsonian museum dedicated to the Latino experience. Aligned with Target’s commitment to diversity, equity and inclusion and our Target Forward ambitions, our support will strengthen the museum’s efforts to advance the representation, understanding and appreciation of Latino history and culture in the United States, helping the museum curate content as it’s built over the next 10 years.