We remain focused on driving our business by creating a sense of belonging for our team, guests and communities through a commitment to inclusion. Belonging for all is an essential part of our team and culture, helping fuel consumer relevance and business results.
In every area of our business, we are constantly listening, learning and adjusting to set ourselves up for long-term success. As we start a new fiscal year, we’re continuing to shape the next chapter of Belonging at the Bullseye.
Our strategy is rooted in:
- Our team: We recruit and retain team members who represent the communities we serve and fuel a culture where everyone has access to opportunity and growth, enabling our team to deliver business results.
- Our guests: We aim to create joyful experiences through an assortment of products and services that help all guests feel seen and celebrated, increasing relevance with consumers.
- Our communities: We build deep and lasting relationships with the communities we serve, driving impact, economic vitality and connection that fuels loyalty.
Throughout 2025, we’ll be accelerating action in key areas and implementing changes with the goal of driving growth and staying in step with the evolving external landscape. We will continue to monitor and adjust as needed. Current actions include:
- Concluding our three-year diversity, equity and inclusion goals.
- Concluding our Racial Equity Action and Change (REACH) initiatives in 2025 as planned.
- Ensuring our employee resource groups are communities fully focused on development and mentorship. These communities will continue to be open to all.
- Further evaluating our corporate partnerships to ensure they are directly connected to our roadmap for growth.
- Stopping all external diversity-focused surveys, including HRC’s Corporate Equality Index.
- Evolving our “Supplier Diversity” team to “Supplier Engagement” to better reflect our inclusive global procurement process across a broad range of suppliers, including increasing our focus on small businesses.