With Target, consumers can always expect thoughtfully designed, on-trend and affordable apparel that combines fashion with function — whether it's something from our beloved only-at-Target owned brands, favorite national brands or up-and-coming brands ready to be discovered. It’s our magic mix. And now, through an exciting collaboration with renowned footwear designer Dr. D’Wayne Edwards, we’re introducing ÜNOS by Sz, an innovative footwear brand that launches exclusively at Target on September 29.
What makes ÜNOS by Sz truly unique is its patented technology that allows both adults and kids to get more wear out of every pair. Standing for “U Need One Size,” ÜNOS by Sz shoes are designed to expand up to a half size for kids and one full size for adults. This collection reflects Target’s commitment to offering stylish, solution-oriented products at an incredible value while showcasing Edwards’ visionary design.
“Consumers don’t want to make tradeoffs, so they turn to Target for that combination of style, quality, and exceptional value they can't find anywhere else,” said Jill Sando, Target’s executive vice president and chief merchandising officer of apparel and accessories, home and hardlines. “The ÜNOS by Sz collection builds on the Tarzhay legacy with shoes that look great, are incredibly comfortable, and built to last. Over the course of his career, Dr. Edwards has revolutionized the shoe industry and we're so proud to offer his latest consumer-obsessed design exclusively at Target.”
The ÜNOS by Sz collection offers over 15 styles for kids and adults. The unique Z shape design of the sole allows the shoe to stretch in length and width to expand with your foot. And with prices under $50, these shoes provide a combination of comfort, durability and affordability for the whole family.
“It’s been a dream of mine to design products for Target, which is why I am excited to introduce ÜNOS by Sz, an exclusive new, innovative footwear brand designed with a patented technology that allows adults and kids to get more wear in every pair with shoes that grow with you, only at Target,” said Dr. D’Wayne Edwards. “I know the importance of adjustable footwear options firsthand, and this partnership with Target sits at the intersection of inclusive, quality and affordable style.”
A legendary footprint
In a world where what you wear can tell your story, few creators have crafted their narratives as brilliantly as Dr. D’Wayne Edwards. From the streets of Inglewood, Calif., to the global stage, he’s been driven by two forces — craft and culture.
Starting his career at 17 after winning a Reebok design competition, Dr. Edwards spent over 35 years reshaping the footwear industry. His designs, from iconic Air Jordans to collaborations with the NBA’s greatest athletes, have become the stuff of legends. But Edwards’ influence extends beyond fashion — he’s dedicated to creating opportunities for young Black designers. As the founder of Pensole Lewis College of Business & Design, the first Historically Black College and University dedicated to design, Edwards has worked tirelessly to open doors that were once closed to diverse talent.
This launch is a powerful example of how Target’s Racial Equity Action and Change (REACH) commitment continues to make a meaningful impact. Target’s $100M investment in Black-owned businesses and communities aligns with Edwards’ ongoing work, creating opportunities for the next generation of diverse design talent.
