We’re Bringing Target to *Life* with Toys and Games for Kids of All Ages

  • Dec 14, 2023
Target Associate Creative Director Ted Halbur and Senior Graphic Designer Kelvin Lee seated at a table playing The Game of Life: Target Edition.

Going on a Target run is, well, fun, and we’re making it even more fun with an expanding mix of Target-themed toys that’ll let the young and young-at-heart bring the Bullseye home in lots of ways, just in time for the holidays.

“Our guests aren’t just crossing things off their lists when shopping for loved ones over the holiday season, they’re turning to Target for the joy and inspiration we bring to categories like toys and games,” says Jill Sando, executive vice president and chief merchandising officer, Target. “From collaborating with top brands like Hasbro, Barbie, and Hot Wheels, to creating a kid-sized version of our iconic red Target shopping cart, we’re delivering the kind of fun and creative shopping experience you can only find at Target.”

Game on

We knew we were on to something when our 2021 team-up with Hasbro on a one-of-a-kind Monopoly Game: Target Edition became our biggest pre-order for a board game ever. This year we partnered with Hasbro again to bring more board game fun to the table, with The Game of Life: Target Edition. Many teams at Target helped bring the game to life. (See what we did there?) 

Target Associate Creative Director Ted H. (pictured above at left with Senior Graphic Designer Kelvin L., doing a “game test”) and Senior Copywriter Aaron M. collaborated with Hasbro to make sure all the details of the game were unmistakably Target. Ted says, “All along, we asked ourselves, ‘Are all the parts of the game joyful, and do they match the experience of shopping at Target?’” Unlike many games that have two specific paths, with The Game of Life: Target Edition, “you can go any direction, because that’s how you shop at Target,” Ted says.

Fun fact: Hasbro toy designers worked directly with Target’s store design team to make sure the cart game pieces have the same ergonomic handle that debuted in 2023 on carts in stores.

“It was about finding surprising ways to bring joy to our guests in ways no one else would do,” Aaron says.

Toys and more

And the Tarzhay love extends beyond games, including the Skipper’s First Job Target Doll (Target’s best-selling Barbie doll), a toy Target shopping cart and cash register, a pop-up book and Bullseye plush and a Target Hot Wheels semi truck … with more Target-themed toy fun on the way.

Check out highlights below.

The Bullseye pop-up book laying open.

Bullseye Pop-Up Book

In Goodness to Give: A Bullseye & Friends Pop-Up Adventure, world-renowned paper engineer Matthew Reinhart brings his stunning craftsmanship to this first pop-up story set in Bullseye’s world.

Bullseye Pop-Up Book

The Bullseye plush dog.

Bullseye Plush Dog

The 10" plush Bullseye dog is an irresistible, snuggly companion to the Bullseye pop-up book.

Bullseye Plush Dog 

The Skipper’s First Job Target Doll next to a toy cash register, a Target shopping bag and basket full of toy groceries.

Skipper’s First Job Target Doll

Barbie’s teen sister Skipper is the newest Target team membe— and Target’s best-selling Barbie doll. She’s ready to explore the working world in her first job ever. The doll is exclusive to Target and part of Skipper’s First Jobs series, inspired by the Netflix movie Skipper and the Big Babysitting Adventure.

Skipper’s First Job Target Doll

The Target Hot Wheels Truck with a red cab and white trailer featuring a cartoon image of Bullseye the dog and the word “Target” next to the Target bullseye logo.

Hot Wheels Bullseye’s Big Rig

The Hot Wheels Bullseye’s Big Rig delivers big-time fun, with a trailer that boasts the official Target logo and a cute image of Bullseye himself.

Target Hot Wheels Bullseye’s Big Rig

The Target Toy Cash Register with pretend money and credit card, next to a Target shopping bag with pretend groceries.

Target Toy Cash Register

Another top-selling toy at Target, the cash register lets kids of all ages channel their inner team member, scanning items with the hand-held scanner and totaling up groceries with the real working calculator. Plus, the messages are available in both English and Spanish.

Target Toy Cash Register

The Target Toy Shopping Cart with pretend food in the cart and on the ground next to the cart.

Target Toy Shopping Cart

Target’s third-highest-selling toy during Black Friday week, this kid-sized cart is modeled after the actual Target shopping cart found in stores, including a Target-branded barista coffee cup and sleeve, Good & Gather and Favorite Day market items and more for a perfect pretend-shopping trip.

Target Toy Shopping Cart

The Monopoly: Target Edition game box, featuring the word “Monopoly” and an illustration of Bullseye the Dog pushing a cart.

Monopoly: Target Edition

In the Monopoly: Target Edition game, players browse for items instead of buying properties. It’s about how much you can save in this Target-themed family board game. Tokens include the Target Bullseye dog, a shopping bag, a coffee cup and a shopping cart.

Monopoly: Target Edition

The Game of Life: Target Edition game box, featuring the words “the game of Life” and an illustration of Bullseye the Dog pushing a cart.

The Game of Life: Target Edition

Players push their red shopping carts along the store aisles on the board to browse departments and collect all the items on their list. The game ends once everyone reaches checkout, and the player with the most money left wins.

The Game of Life: Target Edition

And we have more Target-themed fun and games up our sleeve, so keep your eye on Target.com’s The Bullseye Spot for the latest.

A red graphic with a wrapped present in the center.

The Holidays at Target

Affordable options. Joyful inspiration. Easy shopping experiences. The holiday season is here and we’re ready with everything guests need to celebrate and save.

Check out what’s happening

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