This holiday season, Target inspired guests to think about how they could bring the meaning to a holiday season unlike any other. Now, Target team members are stepping into the spotlight, virtually taking us into their homes to share how they’re celebrating a host of special holidays throughout the year in a new YouTube series called “Welcome To.”
From breaking a monthlong fast during Eid with master chef and Strategic Sourcing Lead Fat-hi Said to stringing lights during Diwali with Sourcing Manager Hitesh (Tesh) Patel and celebrating the Vernal Equinox at Novruz with Lead Attorney Gulzar Babaeva, the seven-episode series is an inspiring look at family traditions with a new lens.
Dive in with Social Manager Aaron Komo, who walks us through the significance of mochi pounding (that’s creating a smooth, sticky paste from rice) with family and reflects on his heritage as a Japanese American growing up in Hawaii:
And then settle in for Noche Buena, inspired by Lead Accelerators Program and Operations Manager Justine Santa Cruz’s Asian and Filipino heritage with traditional parol lantern-making: