Target’s Making the Holidays Sparkle with a Surprise Team-Up with FAO Schwarz, Our Top Toys of 2020 and More

  • Oct 8, 2020
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It won’t be long until the holidays are here, and our favorite fun-loving pup Bullseye is giving your family a head start with our largest Top Toys list ever (see all 50 of them below). Read on for the inside scoop on this season’s hottest toys, and how Target will make your holiday shopping safer, easier and more affordable than ever.

First, some exciting partner news.

Surprise! We teamed up with iconic toy brand FAO Schwarz on an exclusive 70-piece collection of favorites like the famous Giant Piano Dance Mat and Retro RC Bumper Cars. Many of the items are under $20. You’ll only find them at our Target stores nationwide, an interactive boutique on—and starting late October, at an immersive pop-up experience at the celebrated FAO Schwarz store in New York City.

This year’s toy assortment is our biggest yet.

Like seriously huge, with so many exclusives. Our full lineup features thousands of toys and games—including more than 600 only-at-Target finds from brands like Disney, L.O.L. Surprise!, Beyblade, Barbie and LEGO. With this many options, you’re sure to find the perfect gifts for kids of all ages.

We’ll make each Target Run safe, convenient and affordable.

Whether you’re ordering online at or cruising the toy aisles at your favorite store, check everything off your list with a range of safe and easy shopping experiences, including our popular same-day pickup and delivery options. And we’re spreading out our hot holiday toy deals all season long—so watch our Weekly Ad and Target Circle for serious savings starting in October.

Plus, your purchases can help bring toys to kids in need.

Your holiday shopping at Target will help us bring smiles to other families across the U.S. We’re donating $2 for every Top Toy purchased, up to $1 million, to our partners at Toys for Tots*—and our Target Circle members can now vote to direct Target’s community giving funds to further support the organization.

Getting excited? It’s time for a closer look at Bullseye’s Top Toys of 2020. Drumroll please …
A collage of top toys and games for activity seekersAdd a little imagination to make memorable moments of family fun.

A collage of top toys and games for builders

Put it all together and watch your creations come alive.

A collage of top toys and games for learnersCurious minds will love learning as they play.

A collage of top toys and games for best palsFind plenty of fun to share with your BFF.

A collage of top toys and games for gamersMash those buttons … it’s time to get your game on.

A collage of top toys and games for playersStep right up—we’re playing to win.

A collage of top toys and games for entertainment seekersLet’s have an adventure together.

Wow, that’s what we call a lot of fun and games—and you can find thousands more toys and exclusives at Target and this season.

*Toys for Tots Promotion: For each Target Top Toy purchased at a U.S. Target store, on or through the Target app from 12:00 a.m. PT on Oct. 25, 2020, through 11:59 p.m. PT on Nov. 21, 2020, Target will donate $2.00 of the purchase price, excluding sales tax, to Marine Toys for Tots Foundation; maximum donation: $1,000,000.00. This purchase/donation is not tax deductible for Target guests. For more information, visit

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