heroes & helpers
Our annual December Heroes & Helpers events are another way Target teams support and bring joy to their local neighborhoods. These events promote positive interactions between youth and the public safety officials from their neighborhoods by pairing them together for holiday shopping sprees in many of our stores.
As part of the program, public safety and city agencies work together to select the children participating in the events. The kids are then provided with donated funds raised by the partner organizations to help them get gifts and other items they may need.
Since 2009, our teams across the U.S. have hosted 2,300+ events, welcoming 100,000+ underserved kids to shop alongside 60,000+ public safety partners. Target has awarded more than $5 million in grants to support these joyful shopping events.