This Halloween, Take a Cruise Through Target’s Boo Avenue

October 20, 2020 - Article reads in
guest experience
An illustration of a car trunk turned monster mouth reads Boo Avenue Drive-thru. The license plate reads

This Halloween, Target’s conjuring up all kinds of creative twists on typical Halloween traditions (treat-filled pumpkin hunts, gingerbread monsterpieces and moonlight mummy bowling—yes, please), all meant to help you celebrate safely. Our next trick: transforming select Target parking lots across the country into Boo Avenue drive-through experiences that’ll delight every ghost, ghoul and goblin. Think costumed cars, scary-fun activities and treats, of course—all from the comfort of your car.

“At Target, we’re all about bringing joy to our guests’ everyday lives, and now, more than ever, those little moments of pure fun matter big time,” says Rick Gomez, Target executive vice president and chief marketing and digital officer. “That’s exactly why we created Boo Avenue, a fun way for families to celebrate Halloween safely while enjoying time together.”
A photo collage shows a white car driving through a Target parking lot with decorated cars and people in costume, followed by close-up illustrations of four car characters.

The Skelly
The Robot
The Unicorn
The Pumpkin
 

Want to cruise through Boo Avenue?
Head to Target.com to see if there’s a location near you. Then, from 10 a.m.-1 p.m. on Halloween, suit up in your favorite costume, gather the family and buckle up for a fun ride.

Can’t make this one? No worries! You can find everything you need to mastermind your own Halloween memories—only at Target.

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