Target Circle’s Rolling Out Nationwide, Making Your Target Run Even More Rewarding for You AND Your Community

September 9, 2019 - Article reads in
guest experience
Bullseye the dog smiles above

Can’t imagine your Target Run getting any better? You might want to sit down: We’re inviting all guests into our inner circle—Target Circle, that is. Guests in our six pilot markets are loving our new loyalty program—they’re saving more and spending more than those who aren’t enrolled. On the heels of these exciting results, we’re rolling Target Circle out nationwide on Oct. 6, just in time for the holidays. And let’s just say that your Target Run’s about to be even more rewarding—and help make a difference in your local community, too*. Think all kinds of personalized offers, fun surprises and amazing savings. Plus, as part of our long-standing commitment to giving back, you’ll have a chance to support local nonprofits as you shop. It’s super easy, totally free (that’s right—zero membership fees) and everyone’s welcome. Read on for all the details!

“Our guests are at the center of everything we do, and we’re always looking for new ways to create even easier, more rewarding shopping experiences that give them another reason to choose Target more often,” says Rick Gomez, executive vice president and chief marketing and digital officer, Target. “We worked directly with guests to develop Target Circle, and the program includes the benefits and perks that they told us were most important to them, from earning on every Target trip to having the opportunity to help Target make a positive impact within their local communities.”

Can’t wait to get started? Here’s everything you need to know:

Joining is super easy.
Already have a Target.com account, Cartwheel or Target RedCard? You’re in—see you on your next Target Run! And everyone else who wants to join can simply create a Target.com account, be approved for a RedCard or share their phone number at checkout in any Target store starting Oct. 6. Remember, no membership fees here!

There are tons of totally free perks.
Once you’re in, you can start enjoying Target Circle right away. Here’s a peek at all the perks. (Yep—these are all the things our guests say they love most in a loyalty program.)
A graphic featuring four different Bullseye the dog icons, each highlighting a perk of Target Circle membership

Earn 1% on every trip to redeem at Target later.
Yep, that’s real savings—without signing up for a credit or debit card. Already have a REDcard? You’ll enjoy all the great benefits of Target Circle, too, while continuing to save 5% on your REDcard purchases instead of 1%.
Help us help others.
Making a difference in your community… by simply shopping? This is not a drill! For every purchase you make, you’ll earn votes to help direct Target’s giving to about 800 nonprofits across the country. You buy great Target stuff and have a direct impact in your community, too. Win-win!
Get personalized perks.
This part’s extra fun! We’ll serve up special surprises and savings, tailored just for you. Think all the Cartwheel deals you love (more on that below), big savings on the categories you shop most often and a special birthday treat. You never know what rewards are in store.
Enjoy early access.
What’s better than a great sale? Being among the first to shop, of course. As a Target Circle member, you’ll get early access to special sales throughout the year.

Cartwheel’s getting a makeover—and joining the circle. Millions of guests love our Cartwheel savings tool—they’ve racked up over $1.5 billion in savings, with no signs of slowing. And now, on Oct. 6, it’s rolling into Target Circle. You’ll still find all the deals you’ve come to expect (and love!), under a new name, “Target Circle offers.” Easy, peasy. Oh, and Target RedCard’s getting a new look too—the same 5% savings, but with new card designs and fresh marketing.

And we’re not done yet—we’ll continue to enhance Target Circle, dreaming up even more personalized, relevant ways to make every Target Run easier and more fun.

*Some restrictions apply. See Target.com/Circle for more details.

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