About the program
Since 2009, Target has hosted Heroes & Helpers events in stores across the country, pairing local public safety partners with youth from under-resourced areas to go holiday shopping. It’s one way we bring joy to guests during the holidays, while fostering strong relationships in our communities.
How it works
Heroes & Helpers is a joint effort between Target, charity organizations and first responders. Local first responders (including police, fire or emergency medical service providers) partner with a 501(c)(3) nonprofit organization in their neighborhood and apply for a grant from Target. Once approved, grant recipients receive funding through Target GiftCards to host a holiday shopping event with children living in under-resourced areas. Events are hosted in-store, with Target team members making sure the event feels extra special for the children.
Making an impact
Target Heroes & Helpers has been creating connections and bringing the joy of the season to all involved for years. Since 2009, Target has:
- Awarded more than $7 million in Heroes & Helpers grants
- Hosted more than 3,500 Heroes & Helpers events
- Welcomed more than 119,000 kids from under-resourced areas
- Partnered with more than 60,000 public safety partners
And 2025 is no exception. This year, we're continuing the tradition by:
- Awarding more than 450 Heroes & Helpers grants nationwide.
- Collaborating with public safety partners on in-store events in 45 states and the District of Columbia.
- Supporting our communities in more ways than ever. Learn more.