We’ve got the blues—the Levi Strauss & Co. blues, that is. We have a long-standing partnership with the iconic brand with our Denizen collection, but when we introduced Levi’s Red Tab label in select Target stores and on Target.com last year, guests fell head over heels. Now we’re giving blue jean fans everywhere even more reason to celebrate: By next fall, we’ll expand the Levi’s Red Tab collection to 500 Target stores, including curated in-store displays that make shopping easy and fun and the option to find everything for women and men on Target.com, too. That means more Levi’s fashion (think jeans, jean shorts and jackets, along with tees and fleece) for even more guests, all with the great, safe shopping experience and incredible quality and value they expect from Target.
“We want Target to be guests’ go-to denim destination, and that means curating the very best national brands alongside our incredible owned-brand assortment,” says Jill Sando, executive vice president and chief merchandising officer, style and owned brands. “Our decade-long partnership with Levi Strauss & Co. has helped us do just that. As our partnership grows, together we’re giving guests more of the Levi’s they love, while also appealing to new fans in the making.”
A peek at Target’s curated in-store Levi’s display.
Stay tuned—there’s so much more denim goodness to come. (Pssst… watch for Levi’s 501 in our women’s assortment this spring.)
