1.      What percentage of gift card sales occurs during the holiday season?

Approximately one-third of all Target Gift Cards are sold between Black Friday and Christmas. The most popular day to redeem Gift Cards at Target is the day after Christmas, with roughly 7 percent of Gift Cards being redeemed the week following Christmas.

2.      How many gift cards were sold last year?

In 2012, Target sold nearly 40 million Gift Cards. A little less than half of the Gift Cards were sold during November and December.

3.      What is the average amount that someone puts on a Target Gift Card?

On average, Target guests typically load $35 onto Gift Cards purchased in stores or on Target.com.

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