MINNEAPOLIS - October 1, 2013
Orange and black is the new red and khaki at Target this fall, where the stores have been transformed into the go-to destination for tricks, treats and all things spooky. The Halloween 2013 assortment includes a limited-time-only designer wig collaboration with Chris March, creative costumes for kids and pets, accessories for adults, ghoulish décor and, of course, incredible values on candy.
“Halloween is such a fun time of year for kids and kids at heart. At Target, we love seeing the creativity and energy that goes into costumes and neighbourhood decorations each year,” said John Morioka, senior vice president, merchandising, Target Canada. “We want our Canadian guests to know that Target is the wallet-friendly destination for Halloween this year.”
Chris March Collaboration
Target teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life Halloween wigs. Inspired by his experience as a costume designer, March designed eight show-stopping styles: Geisha, Greaser, Starlet, Witch, Medusa, Monster Bride, Mohawk and Afro.
The limited-time-only collection features over-the-top foam wigs, each priced at $20 or less, that will help Target guests create the perfect Halloween look. The playful “Big Fun” collection, now available in stores, will serve as the centerpiece of Target’s Halloween product assortment.
Halloween Costumes and Accessories for the Whole Family
This year, playing dress up is taken to a new level for kids. Target features the most popular costumes of the year, including favourite superheroes and an exclusive line of Disney Princess characters. Top kids costumes include:
Girl's Ariel Couture Costume - Target Exclusive, $39
Boys Wolverine Costume – $17
Girls Monster High Spectra Costume – Target Exclusive, $37
Boys Skylander Tree Rex Costume- Target Exclusive, $33
For adults, along with the exclusive line of Chris March wigs, Target offers a large assortment of accessories for quick DIY costumes. From costume makeup and faux facial hair, to masks, wands and capes, everything can be mixed and matched to create a complete look. Top accessories include:
Printed Leggings - $12
Police Officer Costume Kit - $14
Skeleton Costume - $40
Mummy - $40
And of course, don’t forget about Bullseye, the Target dog. Available in a variety of sizes, Target will offer more than 20 costumes and accessories for pets, including an LED-lit bumblebee, a jockey and a hot dog costume.
Whether adding a few ghoulish touches or decking the home from top to tombstone, Target’s exclusive designs and textiles are just the thing for guests to dress up their homes. Jack-o-lanterns, owls, ghosts, ravens and skulls are included in stylish products including tabletop and entertaining essentials, bath accessories outdoor decorations.
Top products include:
Animated Spooky Victorian Phone - $15
18˝ LED Lanterns (available in Crow or Spider) - $29 each
16” Resin Tombstone - $15
Target’s grocery assortment for Halloween includes exclusive candy and treats, activity and baking kits and the perfect party favours to help make Halloween memorable.
Top products include:
Candy Corn Bag in caramel - $1.99
Nestle 90ct Peanut Free Assorted Chocolate Juniors - $14.99
Halloween Boo Bands Fruit Candy, 25 ct - $14.99
For more information, visit www.target.ca.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,870 stores – 1,788 in the United States and 82 in Canada – and at Target.com. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit target.ca/corporateresponsibility.