You know those moments when that must-have pair of shoes or one-of-a-kind bag appears in your Instagram feed? How about the bummed out feeling after, because you can’t quickly buy what you see? We’re all familiar with the longing that comes from countless hours scouring the Internet tracking down the object of our desire. Well to that we say, no more!
Today, Target’s announcing a real Insta-game changer with the adoption of Like2Buy — a new product from leading visual marketing platform, Curalate, that lets Instagram users easily buy products featured in photos from participating brands.