| What: | To celebrate the holiday season, Target and Neil Buchanan, former host of the hit show Art Attack, will work together with the Edmonton community to create a large-scale art installation in the form of a giant snowflake. Throughout the morning on Saturday, Dec. 15 during the next stop on Target’s Road Trip, the snowflake will be filled with various art objects and creations from the community. In addition to contributing to the creation of this unique snowflake, attendees will be treated to warm cider and holiday treats. At 1p.m., the art installation will be unveiled with an incredible show that will see the giant snowflake suspended from the sky. |
| Who: | Neil Buchanan, artist (Available for interviews Dec. 13-15) Sebastien Bouchard, Target spokesperson |
| When: | Saturday, Dec. 15, 2012 9a.m. – 1p.m. – Creation of art installation 1p.m. – 2p.m. – Unveiling of art installation |
| Where: | Sir Winston Churchill Square Downtown Edmonton |
| Visuals: | Local families celebrating the holiday season by interacting with Neil Buchanan and contributing to the creation of an art installation in the form of a giant snowflake; unveiling of the art installation |