At Target, we believe that mentorship has the power to shape brighter futures and build stronger communities. That’s why we’re excited to announce our new partnership with Big Brothers Big Sisters (BBBS), launched at their national conference in June. This collaboration reflects our ongoing commitment to fostering more connected communities by empowering youth through meaningful mentorship and support.
‘It takes little to be big’
Big Brothers Big Sisters pairs adult volunteers, known as “Bigs,” with kids, known as “Littles,” to form mentoring relationships that help guide and support them as they navigate life’s challenges. Right now, more than 30,000 kids are waiting for a Big Brother or Big Sister — some for up to two years. To help close this gap, Target is supporting BBBS’s efforts to recruit new volunteers as mentors. We’re also funding back-to-school activations in 21 communities, ensuring our support makes a difference throughout the year.
“At Target, the care we show in our communities is deeply connected to our company’s purpose,” says Kiera Fernandez, executive vice president and chief community impact and equity officer at Target. “Our community partners like Big Brothers Big Sisters help us engage our team, give back in authentic ways and uplift belonging for all families.”
“As we empower our youth today, we lay the foundation for a brighter tomorrow,” says Ron Brown, vice president of community impact at Target. “Our partnership with Big Brothers Big Sisters reflects how we listen to the needs of our communities, and work with mission-driven organizations to make meaningful progress. Together, we’re creating lasting change that will benefit generations to come.”
Where community and commitment meet
Rooted in action, this partnership empowers Target teams across the country to collaborate with local BBBS agencies, creating memorable back-to-school experiences for Bigs and Littles. In cities like Atlanta, Charlotte, Dallas and Miami, our teams are making a real impact by providing $100 gift cards at Target stores, ensuring Littles have what they need for the school year ahead and reinforcing our commitment to strengthen our communities.
Making a big difference
We’re proud to stand with Big Brothers Big Sisters in this mission and invite our team members and community partners to join us — because together, we can uplift our communities and empower the leaders of tomorrow.
