Guests looking for great deals scored big this week during Target’s Deal Days event—no membership fees required. In fact, sales during the two-day savings extravaganza on Target.com grew by more than 2.5 times compared to last year, with guests saving millions of dollars on must-have items in Electronics, Toys, Beauty, Home and more.
With many families getting an early start on their holiday gift lists, the most popular deals included Apple AirPods, KitchenAid mixers and this season’s hottest toys. And to make their shopping extra convenient and safe, many guests chose to get their purchases contact-free using our industry-leading same-day fulfillment options, like Drive Up and Order Pickup, which grew nearly 300%.
“As we kicked off the holiday season with Target Deal Days, guests shopped deals on thousands of items, making this our biggest and most successful Target Deal Days ever,” said Christina Hennington, executive vice president and chief merchandising officer. “In addition to guests saving millions of dollars on some of the season’s hottest items, their use of our contactless same-day services nearly quadrupled, allowing them to receive their purchases in as soon as an hour, with no membership fees required.”
Didn’t get a chance to shop this big event, or still eying a few items? Never fear: Additional savings are right around the corner. Target will offer Black Friday deals throughout the entire month of November, and with our extended Price Match Guarantee, you can rest easy knowing you’re getting a great deal on every Target Run.