Destination Target

Light piano music plays. A close-up on a mural, which depicts buildings, focuses on a Welcome sign above a door. The overhead lights turn on inside a Target. Text appears over an outdoor fountain.

 

ONSCREEN TEXT:       Provo, UT

 

Text appears over a stairway subway entrance.

 

ONSCREEN TEXT:       Harlem, NY

 

Text appears over a church with a large parking lot.

 

ONSCREEN TEXT:       Boiling Springs, SC

 

A woman walks down a sidewalk, wearing a puffy black coat over a red sweater. A man in a white shirt sits in a car.

 

MAN: I think it's a great opportunity. You see, like, this is where our building is going to be.

 

He gestures ahead of him. A woman in a pink shirt stands on the side of a road across from the church. She gestures out of view.

 

WOMAN: And then there's Target right there.

 

Text appears over tall buildings in a city.

 

ONSCREEN TEXT:       Target is on track to open more than

                                    300 new stores over the next decade

 

The man from the car walks outside a former big box store.

 

ONSCREEN TEXT:       Yvon Nazaire

                                    Lead Strategist Properties

 

YVON: Everyone acknowledges what Harlem brings to the table. There's no denying that.

 

Someone passes him on a sidewalk.

 

YVON: Morning.

 

The woman in the red sweater now stands in a Target, wearing a nametag reading, “Sara.”

 

ONSCREEN TEXT:       Sara Gauchay

                                    Beauty Team Leader

                                    T2904

 

SARA: It's been home for me for at least the past 10 years. And the mountains, I can never leave.

 

Sara smiles as she walks outside. A sculpture reading, “Heart of Provo,” stands with a mountain behind it. The woman in the pink shirt smiles in an empty lot.

 

ONSCREEN TEXT:       Chelsea Turner

                                    Executive Team Leader, Specialty Sales

                                    T2912

 

CHELSEA: My entire freshman year of high school was here on these grounds.

 

She laughs. Yvon drives his car. A view passes over the statue of Adam Clayton Powell Jr in Harlem. Birds fly outside a massive apartment complex as text appears.

 

ONSCREEN TEXT:       In 2024 alone, we opened 23 new

                                    Targets in pursuit of our goal

 

Chelsea walks down the side of the road.

 

CHELSEA: It just felt like the right place to be and just… I don't know. I'm happy here.

 

Text appears over Provo.

 

ONSCREEN TEXT:       Reaching consumers where they live

 

YVON: If we intend to serve that community the right way, we have to learn from that community first.

 

A close-up shows a sign which reads, “A CARING COMMUNITY.”

 

Yvon stands on a Harlem sidewalk.

 

YVON: So that's the future of new stores: for community, with community.

 

He chuckles. Text appears over quaint shops and a church in a town.

 

ONSCREEN TEXT:       To deliver what they need

 

Sara twirls in the produce section of Target, gesturing around her.

 

SARA: We brought in lots of great food options for the community. Look at all of the great options that we have.

 

Sara scans an item. Text appears over a conveyer belt.

 

ONSCREEN TEXT:       When they need it

 

SARA: We have a six station, pack station for this store.

 

She prints a label, then puts it on a box.

 

SARA: We are one of the bigger shipping centers around Utah.

 

Text appears over an aerial view of Target.

 

ONSCREEN TEXT:       Stores power our future growth

 

A sign in a window next to a door reads, “target coming soon.” Chelsea walks in a Target parking lot.

 

CHELSEA: And just seeing the growth these last few years, and especially the opportunities target has brought to the community, it has now become the destination.

 

A woman enters a Target, and an employee hands her a tote bag. Chelsea stands inside a Target with her arms outstretched.

 

CHELSEA: This is our Target. This is the Target of Boiling Springs.

 

Yvon gets off a subway train.

 

YVON: You can actually say, “Hey, I'm actually having a positive impact on my work.”

 

Yvon enters a Target and receives a tote bag.

 

YVON: I can actually set foot here one day and say, “Hey, I remember when I was talking about this, and I'm seeing the community enjoy.” And that's actually working. That's exciting to me.

 

In the Boiling Springs Target, Chelsea shrugs.

 

CHELSEA: It's just something to be proud of. Like, you can't come in here and not be happy. Like it's just great. It's a great place to be.

Text appears over a foliage covered wall inside a Target.

 

ONSCREEN TEXT:       This isn’t just a new store

 

A view moves down an aisle in Target.

 

ONSCREEN TEXT:       This is

 

A view floats over a forested community in a valley with mountains in the distance.

 

ONSCREEN TEXT:       Destination

 

Next to the word destination, the towns names flash by as Yvon smiles outside the entrance to the Harlem Target.

 

ONSCREEN TEXT:       Destination Provo

                                    Destination Harlem

                                    Destination Boiling Springs

                                    Destination Target

 

A mural decorates the walls around an escalator in the Target’s entrance. At the center of the mural sits text with graffiti styled lettering.

 

ONSCREEN TEXT:       THANK

                                    YOU