disaster preparedness & response

When disaster strikes, we help communities get back on their feet.

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team members packing food donations

ready for anything

In times of crisis, we make sure our partners have everything they need. Our work with organizations like the Federal Emergency Management Agency (FEMA)link opens in a new window helps communities prepare for tough situations. When a disaster strikes, we’re on the scene quickly providing supplies, volunteers and distribution networks through relief organizations. All year round, we provide relief partners with local donations and annual funding, and we encourage our neighbors across the country to support them too.

a ready team

The more we help our team members prepare in advance of severe weather and other disasters, the easier it is for them to help their communities to quickly recover. We provide team members tips on how to keep themselves and their families safe, conduct preparedness drills throughout the year and provide hotlines to call in case of emergency. Target is also a key supporter of America’s PrepareAthon!, a nationwide, community-based campaign launched by FEMA to increase preparedness and resiliency. As a part of the campaign, we support and engage our team members in community preparedness events throughout the year.

Big City Emergency Managers Forum

Target is the sole retail sponsor of the Big City Emergency Manager’s forum (BCEM), which is held bi-annually to provide directors of emergency management in the 15 largest cities an opportunity to explore and discuss the specific needs and challenges facing their communities. The BCEM group has the ability to influence policy decisions at the national level for emergency management, and Target participates in the forum to understand the challenges facing large cities and identify potential partnership opportunities.

Emerging Leaders training session

ready to lead: emergency managers unite

Emerging leaders from emergency management organizations across the U.S. convened at Target headquarters to kick off a special learning and networking opportunity in partnership with our team members.

team member monitoring weather conditions

keeping watch

Our Corporate Command Center (C3) in Minneapolis helps us keep an eye on potential issues where we do business. Operating round the clock, the C3 uses cutting-edge technology to monitor severe weather and other events around the world that could affect guests and team members, and connects our teams so we can respond quickly to almost any situation.

our local support

We're committed to the communities we serve, so when disasters occur, we partner with local organizations to help those in need and protect our team members and guests. Some of our recent efforts include:

California wildfires – October 2017
We donated $150,000 cash and in-kind to aid response and recovery efforts, including GiftCards for our stores to distribute to local non-profit partners, food donations for the community, and additional cash and product donations to local organizations.  

Hurricane Maria – September 2017
Target donated $100,000 in cash and products to aid residents of Puerto Rico impacted by Hurricane Maria. The donation includes cash grants and in-kind product donations to local and national non-profit partners including Save The Children to aid international recovery efforts. We’re working to get products such as food, water, baby supplies, toiletries, cleaning supplies and more to impacted residents. 

Southeast Asia floods – Summer and Fall 2017
Target donated $50,000 to Save The Children to aid in recovery and relief efforts for communities impacted across India, Bangladesh and Nepal.

Hurricane Irma – September 2017
Target pledged up to $1 million in cash and in-kind donations to help with recovery efforts in Florida and the southeastern U.S. The donation will benefit our team members, as well as national, local and international relief organizations, including: up to $500,000 for the American Red Cross, which includes $250,000 in cash and in-kind product donations, and up to $250,000 to match guests' donations to the Red Cross; $100,000 for Habitat for Humanity to help rebuild homes across the southeast; $300,000 to national local relief organizations including The Salvation Army for supplies and essentials like water, food and baby products; and $50,000 each to UNICEF and Save The Children to help international communities.

Hurricane Harvey – August 2017
After the storm hit, Target donated $500,000 to local and national disaster relief organizations, including $250,000 to the American Red Cross; $100,000 to The Salvation Army; $100,000 to Team Rubicon; and $50,000 in local store GiftCard support to local non-profits to supply multiple shelter operations with baby supplies, water, batteries, personal care products, blankets and more. On Aug. 31, we donated five trailers of food from our food distribution center in Denton, Texas, to Feeding America and The Salvation Army to support the Houston and Dallas Food Banks. On Sept. 1, we announced an additional $3 million donation to help impacted team members and continue to aid in community relief efforts. As recovery efforts continue, we’re working closely with relief partners to understand what else is needed and identify other ways we can assist.

Hurricane Matthew – October 2016
We donated $400,000 to assist impacted communities in the U.S. and the Caribbean. Included is $100,000 in Target GiftCards to The Salvation Army, to be distributed across Florida, Georgia, North Carolina and South Carolina; $100,000 to the American Red Cross to provide food and shelter for impacted families and enable a rapid cleanup response; $25,000 to Team Rubicon to aid in cleanup and $25,000 in Target GiftCards to local organizations for essential supplies; and $75,000 to both Save the Children and UNICEF to support response and recovery in impacted areas of the Caribbean, including Haiti.

Louisiana floods – August 2016
We donated up to $400,000 in support of flood relief efforts in Baton Rouge, La., and surrounding communities. Included is $100,000 to the Salvation Army and $100,000 (plus up to $50,000 additional to match team member donations) to the American Red Cross to aid shelter and relief efforts; $30,000 to support recovery efforts for impacted local schools; $100,000+ of food to local food banks; and $20,000 in Target GiftCards to local nonprofits for additional necessities. 

Texas floods – May and June 2016
We donated $200,000 in continued support of flood relief efforts in Texas, including $100,000 in Target GiftCards to be distributed by the Salvation Army through Multi-Agency Resource Centers (MARCs) across the state, an $85,000 grant to the American Red Cross to help provide food and shelter for impacted families and aid clean-up response, and $15,000 in Target GiftCards to local organizations for needed supplies.

Texas floods – April 2016
We donated $125,000 to assist with flood relief efforts in Texas, including a $110,000 cash and in-kind donation to the American Red Cross to support shelter, feeding and clean-up response, and $15,000 in GiftCards to help the communities and surrounding impacted regions recover.

Southern U.S. floods – March 2016
We donated $50,000 to assist with flood relief efforts in Louisiana, Texas and Mississippi, including $40,000 cash to the American Red Cross to support shelter, feeding and clean-up response, and $10,000 in GiftCards to help the communities and surrounding impacted regions recover.

good to know

  • Target provided more than $1 million to support communities impacted by a disaster in 2013.

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  • Target is specific about reaching out to public safety and emergency management to intentionally help our residents. They live ‘team’.

    Barb Graff
    Director, City of Seattle Office of Emergency Management