March 12, 2015
Here at A Bullseye View, we love a brand with a great backstory. We also love a brand that values style and quality.
So we can’t wait to shop Target Collective, the retailer’s first curated design-focused collection tailored to men. The limited-edition assortment – a mix of the brands’ existing assortment and product co-created in partnership with Target’s internal design team – gives guests access to impeccably crafted, locally produced goods including hand-tooled leather belts, durable canvas bags, graphic tees and irreverent stationery from partners Billykirk, Owen & Fred, Taylor Stitch, Duluth Pack, Locally Grown and Terrapin Stationers.
All of the Target Collective brands have compelling “About Us” tales to tell, from Duluth Pack’s 19th-century heritage to Terrapin’s triumph over the digital age. Billykirk was founded by two brothers with a passion for built-to-last leather goods that get better with age.
“What excites me about this program is that we’ve curated brands we think our guests will love, and that we’ve worked with each brand to co-create products specifically with our guests in mind,” said Kathee Tesija, chief merchandising and supply chain officer, Target. “By exploring innovative partnerships like Target Collective, we’re bringing newness to our assortment and offering our guests easy access to stylish, well-crafted, quality products they’ll find only at Target.”
Priced from $10 to $270, with most items ringing in under $100, Target Collective will be available on Target.com starting March 15.
Get to know all the buzz-worthy Target Collective brands in the gallery below.
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