The up to $400,000 donation includes cash, in-kind and food donations, as well as team member matching program
Target Corporation (NYSE: TGT) today announced a donation of up to $400,000 to assist Baton Rouge, LA, and surrounding communities affected by heavy rainfall and severe flooding this past week. The donation includes $100,000 to both the Salvation Army and American Red Cross to aid shelter and relief efforts. Additionally, the retailer will donate $30,000 to aid recovery efforts for impacted local schools. In the earliest days of the flooding, Target reached out to local food banks to donate more than $100,000 of food, and is partnering with local non-profits throughout the area to distribute $20,000 in Target GiftCards for necessary supplies for recovery efforts currently underway.
Target will also initiate a team member matching program, where the company will donate up to an additional $50,000 to the American Red Cross.
Complementing the monetary donations, Target team members are volunteering their time to contribute to the relief efforts. Target has six stores and more than 1,000 team members in the affected area. The store teams have been working together to support one another while also helping the community recover.
“Communities where we have a presence don’t just represent a store to Target; these communities are home to many of our team members and countless valued guests,” says Laysha Ward, chief corporate social responsibility officer, Target. “We’re extremely proud of our team members’ efforts, not only as volunteers, but also in making sure our stores closest to the disaster areas are ready with needed supplies. We're honored to work with incredible partners like The American Red Cross and Salvation Army to provide relief and comfort during the response and recovery.”
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,797 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.