Target Corporation (NYSE: TGT) announced today that Keith Colbourn will join the company as senior vice president of Loyalty and Lifecycle Marketing, effective Jan. 1. In this role, Colbourn will lead the development of data-driven marketing strategies that drive traffic and sales, deepen brand engagement and build guest loyalty, including Target’s current portfolio of loyalty programs such as thepopular savings app, Cartwheel.
“Keith brings deep subject matter expertise and a proven ability to build highly effective customer-centric, mobile-first marketing and loyalty programs,” said Jeff Jones, Chief Marketing Officer, Target. “We are on a path to transform Target and build a differentiated shopping experience that caters to our guests’ evolving expectations. Keith’s leadership will be a tremendous asset as we continue to modernize and expand our capabilities.”
Colbourn will join Target from Quotient Technology (formerly Coupons.com), where he served as senior vice president of Retailer Digital Solutions. In this role, he led Quotient Technology’s Retailer iQ platform business and worked with leading U.S. mass, grocery, drug and dollar store retailers. Prior to his work at Quotient Technology, Colbourn served as the senior vice president of Loyalty and Analytics at Safeway. He also served as vice president and global loyalty practice leader at dunnhumby, where he worked with U.S. and international clients on their loyalty and customer strategies.
Colbourn held leadership roles at e-commerce pioneer FreshDirect, launching the industry leading DeliveryPass program, and The Loyalty Group (now LoyaltyOne) working with travel and retail sector clients on their loyalty marketing strategies.
Colbourn was named a “Who’s Who in Digital Shopper Marketing and E-Commerce” in 2014 by Shopper Marketer Magazine. He has a bachelor of Commerce from Queen’s University in Kingston, Ontario, Canada.
“Target is an iconic brand that’s backed by a world-class team, and I’m thrilled to move to Minneapolis and get started,” said Colbourn. “There is no doubt that Target has deep brand love and a loyal guest base and I look forward to working with the team to make the Target experience even richer and more rewarding for guests.”
Katie Boylan, Target Public Relations, (612) 761-7788
Target Media Hotline, (612) 696-3400
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,805 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit Target.com/Pressroom
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