Target Debuts Black Friday Promotional Strategy, Stores to Open at 6 p.m.

Target Corporation (NYSE: TGT) today revealed its promotional strategy for Black Friday. The retailer will introduce a new “10 Days of Deals” promotion, offering deep daily discounts on electronics, kitchenware, toys and more from Nov. 22 through Dec. 1. As part of the “10 Days of Deals,” guests will have access to a Black Friday presale on Wednesday, Nov. 25.

“Black Friday continues to kick off the holiday shopping season for many guests. This year Target will open our doors at 6 p.m. on Thanksgiving for the millions of families who make Black Friday in-store shopping part of their tradition. For those shopping from home, Target is once again making all of our Black Friday deals available on,” said Tina Tyler, Chief Stores Officer, Target. “In addition, we’re introducing ‘10 Days of Deals’ to offer a wide variety of compelling deals before, during and after Black Friday.”

Black Friday Doorbusters

For guests looking to create their shopping lists now, Black Friday deals are available to view starting today at Again this year, Target will offer a handful of deals early to guests on Wednesday, Nov. 25. The deals that will be offered early will be available to view at on Sunday, Nov. 22. 

Beginning early Thanksgiving morning, guests can shop all of Target’s Black Friday deals at or when doors open at 6 p.m. New this year, guests who spend $75 or more on Friday, Nov. 27, will receive a 20 percent discount to use toward a future purchase on any day between Dec. 4 and Dec. 13. Guests will find the lowest prices Target has ever offered on TVs and select gaming consoles. Additional Black Friday deals include:

One-Day Early Black Friday Access, Nov. 9

For eager shoppers who want to beat the rush, Target will offer a selection of Black Friday deals, today only, at The following deals, and more, will be available for purchase on Nov. 9: 

Extended Holiday Hours    

Target stores will open at 6 p.m. on Thanksgiving Day to mark the beginning of the holiday shopping season. Stores will remain open until 11 p.m. or midnight on Friday evening. The retailer will offer extended store hours to meet guests’ holiday shopping needs:

  • Thanksgiving Day, Nov 26: 6 p.m. - Friday, Nov. 27: 11 p.m. or midnight
  • Dec. 19-23: All stores open 7 a.m. to midnight
  • Dec. 24: All stores open 7 a.m. to 10 p.m. or 11 p.m. 
  • Dec. 25: Closed
  • Dec. 26: All stores open at 7 a.m. and close at 10 p.m., 11 p.m., or midnight

Target works closely with its team members to understand scheduling preferences for the holidays and compensates all hourly team members who work on a national holiday, including Thanksgiving, with pay equal to time-and-a-half their hourly rate. Also, all hourly team members who work certain shifts on Thanksgiving and Black Friday will receive additional compensation on top of holiday premium pay.

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,805 stores and at Since 1946, Target has given 5 percent of its profit to communities, which today equals more than $4 million a week. For more information, visit For a behind-the-scenes look at Target, visit or follow @TargetNews on Twitter.

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