MINNEAPOLIS - August 3, 2015
"Fall #AVAandVIV is coming, and it's REALLY good,” teased Marie Claire columnist Nicolette Mason on Twitter back on July 13. You may remember Nicolette—along with plus-size fashion bloggers Gabi Gregg and Chastity Garner-Valentine—from the debut of AVA & VIV, our new plus-size clothing line.
After a super successful launch, the fashionistas provided first-hand feedback to our design team on what worked, what could be improved upon and what their readers and fans crave in a clothing line. Going into fall, they helped inform the Target team's sketches of coordinated sets, bottoms, tops and cozy outwear—everything a girl could want for updating a closet when the leaves begin to turn.
Recently, they got to see the results of their recommendations when they tried on the fall denim, textured fabrics and plaid garments they helped perfect.
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