Target Corp. (NYSE: TGT) will make getting ready for back to school quick and easy for families this season. Guests preparing for a successful school year will find a new way to shop for school supplies for the first time online, easy-to-understand promotions and all the styles kids love.
School List Assist
Target is offering families a new way to make shopping for school supplies hassle-free with School List Assist. The online hub, which is in beta, offers a curated assortment of the most common K-8 supplies on the list and a convenient new way for guests to find what they need. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.
“When it comes to back-to-school shopping, we heard from our guests that shopping for ‘the list’ is a top priority but also the biggest challenge,” said Jason Goldberger, president Target.com and Mobile. “School List Assist makes it easy for guests to shop for all of their back-to-school supplies with just a few clicks – giving families more time to look for the exciting things like Target’s backpacks, lunch kits and first day of school outfits.”
Ways to Save
This year, Target will time its promotions to more closely reflect how families shop for back to school. In addition, the promotions will be simple and straight-forward. Early in the season, supplies will be discounted through offers like BOGO 50 percent off supplies and BOGO 50 percent off favorite characters. Later in the season, promotions will focus on apparel, including 40 percent off all denim, 30 percent off all kids’ apparel and accessories and free shipping at Target.com. Target will also continue to offer additional ways to save every day through Cartwheel. REDcard holders always receive 5 percent off nearly all purchases at Target stores and Target.com, free shipping at Target.com and 30 extra days for returns.
Stylish Supplies and Fashion Finds
Parents and kids will find a broad assortment of supplies, gear, apparel and accessories to fit any kids’ unique sense of style. Top products and trends include:
- For young fashionistas, the new Stevies collection launches in all stores and online beginning the week of July 19. Stevies includes 30 exclusive girls’ styles, with prices from $21.99 to $36.99. Designer Stevie Madden, daughter of renowned footwear designer Steve Madden, is Target’s youngest design partner.
- For stylish kids on the move, Target has a larger assortment of stretchy denim styles than ever before.
- Target will continue to offer school uniform staples at an incredible value, including an assortment of polos, pants, shorts, scooters, jumpers and more.
- For DIY enthusiasts, Target will offer a collection of supplies featuring kraft paper and bright neon colors that are perfect for personalization. With a wide variety of washi tape, oversized stickers, paint markers and contact paper, students can make notebooks and folders their own.
- For kids who love movie and TV characters, Target has apparel, accessories, school supplies, backpacks and lunch kits with Minions, Star Wars, Avengers, Teenage Mutant Ninja Turtles, Frozen and more.
- Philanthropic-minded students will love the new Yoobi X Usher collection, curated by Usher and designed by artist Jonni Cheatwood. Yoobi is a line of school supplies that gives back to classrooms in need in the U.S. with its “One for You, One for Me” giving model.
- For eco-minded students, Embark Backpacks use fabric made from 100 percent post-consumer plastic bottles—the material used for each backpack saves at least five water bottles from a landfill.
- Other top trends in supplies this year include:
- Feminine, preppy designs like big florals, small hearts, and striped chevron in a palette of fresh, poppy colors
- Boho-inspired patterns influenced by street art with a festival feel
- Sophisticated dark florals, animal prints, gold glitter and sparkle
- Eighties-inspired prints like camo and bold geometric designs
Reaching Parents and Kids with Social Media Influencers
Target’s back-to-school marketing campaign celebrates the excitement of going back to school. The campaign is full of energy and confidence and showcases new styles and products that kids want and parents know they need. Kids may also recognize popular online stars throughout the campaign such as:
- Maddie Ziegler, actor, model, and dancer, along with several other kid dancers, are featured in a denim commercial to highlight the style and comfort of the new assortment.
- EvanTube, the YouTube phenomenon who reviews toys on his family friendly YouTube channel, appears in another commercial.
Giving Back, Easy as ABC
Music continues to be a defining element in Target’s advertising, and this campaign features a fresh rendition of the familiar song “ABC,” by singer-songwriter Tori Kelly whose debut album, “Unbreakable Smile,” is available at Target with two exclusive bonus tracks. Beginning July 21, fans can download the track for free at Target.com/BacktoSchool. For every download Target will donate five dollars of supplies to schools through the Kids In Need Foundation. Target will donate a total of up to $3.5 million in supplies, which equals 700,000 downloads. Once the goal has been reached, the song will be available to stream on Target.com/BackToSchool.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,795 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.
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