Deck Out Your Dorm with Target’s New Design Tool: Made For U College Styler

MINNEAPOLIS - July 22, 2015
Target’s Made For U College Styler

Heading to college comes with its challenges (see: picking a major, consoling your mom). But taking a dorm from tiny box to decked-out den for relaxing and studying doesn’t need to be one of them. Not anymore, at least, thanks to Target’s Made For U College Styler—an interactive tool that assesses your personal style and creates tailored room designs you can shop and customize, right on your phone, tablet or desktop. Another way to ease the pressure of your new place? A line of stylish, small-space-solution products, designed in collaboration with Umbra and betterific.  

Here’s how the Made For U College Styler works: By tapping into your social media accounts—like Instagram and Facebook—and answering a few basic questions (e.g. “Where’s your happy place?” or “How do you do breakfast?”), the College Styler analyzes your personality to create a unique room design pulled from more than 400+ back-to-college items, including the latest collaborations.

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