Spring in a Bottle: ORLY Color AMP'D Coming Exclusively to Target

MINNEAPOLIS - February 20, 2015

Get ready for the latest addition to Target’s beauty aisle! A professional nail care brand whose founder, Jeff Pink, invented the French manicure, ORLY has been synonymous with innovation and quality since the 1970s and is beloved by makeup artists and celebrity manicurists alike — we have a feeling Target guests will soon be hooked, too!

This spring, Target is exclusively launching ORLY Color AMP'D, a collection of 36 long-lasting nail lacquers in a rainbow of colors. Infused with a first-of-its-kind technology, the Flexible Color and Flexible Sealcoat enable guests to achieve a salon-quality manicure at home in just two easy steps, no UV light required. The smudge-fixing formula self-corrects minor dings and dents for a manicure that lasts more than a week – that’s up to twice as long as a traditional manicure! The best part? When you’re ready to switch up your color, ORLY Color AMP'D can be taken off at home using regular nail polish remover.

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