Get ready for a really good hair day: This March, Target is upping its natural beauty game through the introduction of four new natural hair care brands. Free of harmful chemicals and full of nutrient-rich, restorative and plant-based ingredients, ATTITUDE, Renpure, SoapBox and SoCozy offer Target guests and their families more than 30 new ways to get gorgeously healthy hair.

“We continue to hear from guests that they’re interested in more natural beauty and personal care products," said Christina Hennington, senior vice president, Health and Beauty, Target. “Bringing these brands to Target helps further differentiate our hair care assortment while providing new natural product options for the entire family – at prices all guests can appreciate.”

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