Target’s Record-Smashing Holiday 2014 Digital Performance Sets Stage for 2015 Innovations

Target’s holiday digital offerings – from free shipping on Target.com to store pickup to Cartwheel deals – hit the bullseye with millions of Target guests as the retailer racked up a record-breaking holiday season.

 Check out the highlights:

  • Record sales on Target.com on Thanksgiving and Cyber Monday, up 40 percent from 2013
  • Mobile traffic made up 60 percent of Target.com traffic November through December
  • Black Friday weekend purchases made via mobile phones were 2 times higher than 2013
  • Cartwheel, Target’s digital coupon app, added 2 million new users over the holiday period and surpassed $1 billion in promotional sales since it launched
  • Target.com store-pickup orders hit a new record high on Thanksgiving Day
  • Store maps in Target’s new iPhone app were accessed more than 400 thousand times
  • On Dec. 20 – the cutoff date for shipments to arrive Christmas Eve, Target.com had double its sales from last year’s cutoff date
  • More than 950 guest-generated posts to #TargetStyle on Instagram were featured this holiday in the new Target app for iPad (selected from tens of thousands of #TargetStyle tagged photos!)

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