In response to the media inquiries on the evening of November 4, 2014, Target issued the following statement:

We value Alex as a team member and from the first moment we saw this photo beginning to circulate, we shared that the Target team was as surprised as anyone.  That remains the truth today.  Let us be completely clear, we had absolutely nothing to do with the creation, listing or distribution of the photo.  And we have no affiliation whatsoever with the company that is taking credit for its results.

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