Target Reveals Top Toys for the Upcoming Holidays and Announces New Assortment of Boutique Brand Toys

Target Corp. (NYSE:TGT) today unveiled  its annual list of top toys for the upcoming holidays, as well as a new and expanded assortment of boutique brand toys that are designed to inspire creative play.

Through partnerships with dozens of specialty toy brands, including Wonderology, Hape, Mindware and more, Target is offering hundreds of toys in stores and at that have traditionally only been found at small boutiques.  The boutique brand toys focus on play patterns such as discovery, exploration and imagination that promote child development.  First available in August, the assortment boasts high quality construction and includes animal figures and play sets, wooden toys, arts & crafts, science kits and more. 

“One of this year’s top toy trends is to focus on how creative play helps children advance cognitive development, increase exploration and recognize their abilities to function in the world,” said Ken Seiter, Vice President, Strategic Communications, Toy Industry Association.  “We are excited to see Target emphasizing the importance of creative play by offering this new and expanded assortment.”

“As we approach the holidays, guests can count on Target whether they’re searching for the toy that everyone is talking about or the game that will be sure to spark a child’s imagination,” said Kathee Tesija, executive vice president and chief merchandising and supply chain officer, Target.  “Target is dedicated to offering our guests an expansive toy assortment to help them find the perfect gift for every kid on their list.”

Target’s Top Toy List

Target’s top toy list includes an expanded selection of kid-focused electronic items as well as the toys that will be most in demand this holiday season.  Partnering with top manufacturers to identify the hottest kids’ gifts for the season, the list features kids’ favorite brands, Target exclusives and selections for boys and girls of all ages.  Toys are highlighted by age to easily identify the right gift for every child:

9 Months to 3 Years

4 Years to 6 Years

7 Years to 9 Years

Kids’ 10 Years and Up


About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,925 stores – 1,795 in the United States and 130 in Canada – and at .  Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit For a behind-the-scenes look at Target, visit or follow @TargetNews on Twitter.

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