MINNEAPOLIS - August 26, 2014
The sun’ll come out tomorrow, but the sun will really shine on Nov. 16, when Target launches a limited-edition girl’s collection inspired by the upcoming “Annie” film. Set to hit theaters Dec. 19, Sony Pictures’ contemporized version of this family favorite features a star-studded cast that includes Jamie Foxx, Quvenzhané Wallis, Rose Byrne, Bobby Cannavale, and Cameron Diaz.
In celebration of the iconic story, Target partnered with the “Annie” costume designer, Renée Ehrlich Kalfus, on a 25-piece collection of girl’s apparel and accessories that captures the essence of the movie’s spirited characters.Annie for Target by Renée Ehrlich Kalfus includes playful pieces with details like patching, embroidery, buttons, and tulle, as well as a DIY kit that allows budding fashionistas to add even more color and personalization to their wardrobe. You’re never fully dressed without a smile, and with each item less than $30, you can bet your bottom dollar that this collection – including the iconic red dress and heart-shaped locket – will bring a smile to anyone’s face!
“Target is excited to bring guests a piece of the ‘Annie’ movie magic, just in time for the holiday season,” said Stacia Andersen, senior vice president, Apparel and Accessories, Target. “The collection’s mix-and-match theme inspires girls to express themselves by creating a look all their own, at prices moms and dads will appreciate.”
We are thrilled to be part of Target’s first collaboration with a costume designer and their first holiday capsule collection for kids,” said George Leon, executive vice president and head of consumer marketing, Sony Pictures. “Just like our film, this collection was made with every girl in mind. Girls are going to fall in love with it.”
Please visit A Bullseye View for an exclusive Q&A with Renee.