Target Unveils Curated Gadget Assortment in Partnership with WIRED

MINNEAPOLIS - April 29, 2013

The assortment includes four products available for the first time at Target

Target Corporation (NYSE: TGT) and WIRED, a media brand and trusted source for the latest innovative technologies for consumers’ lifestyles, are offering WIRED Editors’ Picks for Target, a custom-curated assortment of consumer electronics and gadgets designed to simplify and enhance digital music streaming, photography, personal fitness and more. The assortment includes existing Target products as well as four products available for the first time at Target. The WIRED Editors’ Picks for Target are available at Target stores and at now.

“Target wanted to collaborate with an industry expert to create an assortment that will help our guests find the latest gadgets easily and conveniently,” said John Butcher, vice president of electronics, Target. “The editorial team at WIRED shares our love for the latest gadgets, and Target’s guests can trust them to offer credible product recommendations.”

In stores, the WIRED Editors’ Picks for Target feature 11 items, including the sleek Adonit Jot Pro Stylus for tablets, high-performance NuForce NE-600 M/X Earbuds, Olloclip camera lens for iPhone 5, and others. At, guests can find an extended selection of products such as the Sonos Play 5, Fitbit One Activity + Sleep Tracker and Canon Powershot N. Helpful callouts within the in-store display and on highlight unique features and categorize how the items can be used, from streaming tunes to tracking fitness and wellbeing. The selection was co-curated by WIRED editors based on the latest technologies that deliver maximum quality, value and fun for Target guests.

“WIRED has always been about showcasing the role technology and innovation play in improving our lives,” said WIRED Editor in Chief Scott Dadich. “It’s a pleasure to partner with Target, not only aligning our common commitment to great design, but creating a unique experience for Target guests to discover new and well-made products.”

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,808 stores – 1,784 in the United States and 24 in Canada – and at Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit


WIRED makes sense of a world in constant transformation. We tell an ongoing adventure story—the invention of the future. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations that we cover lead to new ways of thinking, new connections, and new industries. We introduce you to the people, companies, and ideas that matter. WIRED reaches more than 30 million people each month through, our tablet edition, the magazine, social media, and live events. 

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