Back-to-School Style and Savings Hit the Bullseye at Target

MINNEAPOLIS - July 16, 2012
This fall, Target® Corp. (NYSE: TGT) is making back-to-school and college shopping as easy as A-B-C with exceptional value, smart shopping solutions and great style. In addition, Target has made the shopping experience better than ever by adding new interactive resources that celebrate personal style at affordable prices. 
“We know that back-to-school shopping lists are long, but Target wants to make sure that they aren’t daunting,” says Stacia Andersen, senior vice president, merchandising, Target. “At Target, we not only make school shopping easy, convenient and affordable, we also offer a colorful and on-trend assortment to make it fun and exciting.”
Back to College
Whether shopping for a dorm room or apartment, students will find all the necessities to fit any style and maximize space at Target. In addition to shopping in stores, students can visit and use the Target mobile app where they will find helpful resources, promotions and design inspiration through Target’s back-to-college shopping tools, including:
  • uStyler: New this year at is an online program that allows students to mix and match dorm room products as they begin shopping for their personalized look. Students can design their own virtual dorm room by test driving how different bedding and decorative accents look together. Students can then share their design with their roommates and other friends through Facebook, Twitter, blogs and Pinterest.
enter to win a variety of fun and useful college essentials through the Target Stuff Scholarship. Scholarship offers include a one-year supply of Ramen, a one-year supply of makeup and enough flip flops to outfit the entire dorm floor.
  • Students can enter to win a Target Stuff Scholarship at beginning July 15, 2012 by completing a video interview with a panel of comedic “professors.” The video then can be posted on the students’ Facebook and Twitter pages to rally votes and make it to the top five. Judges will choose one winner from the top five scholarship candidates.
  • The Checklist: Available at and on the Target mobile app, this customizable tool helps students organize and personalize their back-to-college shopping list. This year, The Checklist offers product recommendations - via filters and dropdowns - based on different living situations. The Checklist can be printed at home or at a Target registry kiosk. The list can be shared via Facebook or sent to friends via a mobile device.
  • Fresh Product: Target is introducing new back-to-college dinnerware and drinkware for 2012 that boast bright colors and bold patterns. The collection is microwave safe and stackable for easy storage. Also new this year are organic sheets, reversible comforters and jersey duvets.
  • Target After-Hours Busing Events: For the eleventh consecutive year, Target will host private after-hours shopping events for incoming freshman at 69 colleges and universities across the country. Throughout August and September, freshman students will be transported from their campus to Target for an evening of entertainment and exclusive offers, and be able to shop after-hours for any last minute items on their list. Students can check their school’s Facebook page to see if an event is scheduled for their college.  
Back to School
Target is helping kids and parents get in the mood for school by bringing back the popular marketing campaign that features cheeky teachers singing catchy tunes about how to gear up for the school year.  In stores and online, Target offers solutions and on-trend items for making the most of the back-to-school budget, including:
  • Exclusive Product Assortment: Guests can find ProCat® Multi-Color Shine Backpacks, LegoCity® School Supplies and apparel from the Harajuku Mini for Target® collection.
  • Target REDCard: To make back-to-school and college shopping affordable, guests who shop with their Target REDCard will receive 5 percent off their entire purchase and free shipping.
  • Take Charge of Education: Guests can designate a K-12 school of their choice and Target will donate a portion of their purchases to the school. Since the program’s inception in 1997, Target has donated more than $324 million to approximately 117,000 schools nationwide.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,763 stores across the United States and at The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit
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