Target® Corp. (NYSE:TGT) has partnered with Marvel Entertainment, LLC to extend “The Amazing Spider-Man” fan experience beyond the big screen with a selection of merchandise inspired by the summer action movie.
“There is no doubt that our guests will get caught up in the excitement and adventure of Spider-Man when they swing into Target this summer,” said Casey Carl, Target’s senior vice president of merchandising and president of multichannel. “Our partnership with Marvel furthers our commitment to offering must-have merchandise for the hottest entertainment titles – like this summer’s ‘The Amazing Spider-Man’ – and being the ultimate fan destination.”
Store Marketing Experience
For guests eager to join in the crime-fighting action, Target has infused the shopping experience with the spirit of the film. The movie comes to life in-store with interactive floor graphics and displays of “Spidey” perched atop “city building,” aiming his signature spider webs at the ceiling.
Target’s broadcast ad
for “The Amazing Spider-Man” features a boy who gets into the “Spidey” spirit with gear from Target and then encounters the Super Hero himself – also clad in Target accessories – while scaling a building.
“Marvel fans can’t get enough of the Spider-Man franchise and are eager to share in the excitement of the new ‘The Amazing Spider-Man’ adventure,” said Mark Rhodes, senior vice president of North American Retail Development at Marvel Entertainment. “Our partnership with Target allows us to reach these loyal fans across the country and let them interact with the film through an assortment of ‘Spidey’-themed gear.”
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,763 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com
About “The Amazing Spider-Man”
One of the world’s most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in “The Amazing Spider-Man™.” Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.
“The Amazing Spider-Man” is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to OsCorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.