Target to Celebrate Earth Day by Giving Away 1.5 Million Reusable Bags

MINNEAPOLIS - April 16, 2012
Target Corp. (NYSE: TGT) announced its plans to celebrate Earth Day by distributing 1.5 million reusable bags in all of its stores on April 22. In addition, Target will offer guests simple, sustainable solutions and more than $50 in savings on sustainable products throughout April in our stores and via a limited-time website ( The retailer also will partner with Recyclebank, an organization that promotes sustainable decisions by allowing individuals to earn rewards for actions like recycling and reducing water use.
“Earth Day is the perfect time to remind guests that a small change can make a big difference in reducing waste, saving money and driving sustainable choices in their community,” said Shawn Gensch, senior vice president, Marketing, Target. “At Target, we are pleased to do our part by making these choices easier for our guests. ”
Target’s limited-time website is available through April 28 and includes access to more than 40 featured products, tips and tricks for leading a sustainable lifestyle and links to more than $50 in coupon savings. Guests also are encouraged to visit Target’s Recyclebank page throughout the month. Target’s partnership with Recyclebank includes two online gaming modules, created by Target, that reward guests who use the website to explore Target’s tips for living a more sustainable lifestyle.
In addition to Earth Day programs, Target offers guests a 5-cent discount throughout the year for every reusable bag they use on their shopping trips. As a result of this program, which was introduced in November 2009, Target has saved guests millions of dollars and diverted hundreds of millions of plastic bags from landfills. Learn more about Target’s commitment to sustainability, including goals the company plans to achieve by 2015.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,765 stores across the United States and at The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit

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