Target Partners with Jason Wu on Limited-Edition Apparel and Handbag Collection

MINNEAPOLIS - January 10, 2012
Target Corporation (NYSE:TGT) is partnering with celebrated womenswear and accessories designer Jason Wu to introduce an affordable, limited-edition collection of women’s apparel, handbags and scarves.
“By working with Target I was able to create an accessible collection that reflects my sophisticated design aesthetic” said Jason Wu. “As with my main collection, special attention has been considered into every detail and I can’t wait to see girls wearing and enjoying the collection.”
For his collection for Target, Wu took inspiration from the idea of an American girl in Paris, while staying true to his signature juxtaposition of modern sensibility and timeless style. Ranging in price from $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves, Jason Wu for Target will be available Feb. 5 through March 6, 2012 or until supplies last at most Target stores and on
“Jason is one of the fashion industry’s most talented designers and his work has already had a global impact,” said Trish Adams, senior vice president of apparel and accessories, Target. “Jason’s collection for Target offers our guests a beautiful assortment of sophisticated apparel and stylish accessories that embody his signature aesthetic, with each priced under $60.”
There are 53 pieces in the Jason Wu for Target collection including versatile apparel and accessories that easily transition from day to evening such as A-line silhouette dresses, tie-waist shifts and high-waisted skirts accented with Wu’s signature detailing. The collection’s Parisian inspiration is found in Wu’s exclusive muse for Target, Milu, a mischievous, illustrated black cat that will be found on a t-shirt, tote bag and silk scarf, as well as in the collection’s marketing campaign.   
The Jason Wu for Target collection is a standalone, limited-edition designer collection for Target.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,767 stores across the United States and at The company will open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit
About Jason Wu
Since debuting his first Ready-to-Wear Collection for Fall 2006, New York based designer Jason Wu has become recognized for his unique and distinctive aesthetic, merging American sportswear with old world sophistication. Born in Taiwan and raised in Vancouver and the U.S., Wu realized his love for fashion at a young age, and began sketching clothes at the age of nine. After attending Parsons School of Design, Wu continued to follow his passion, designing women’s apparel. In 2008 Wu was named a finalist for the CFDA/Vogue Fashion Fund, and in January 2009. Since then, Wu’s vision  has continued to grow, expanding it to include sunglasses, footwear and handbags. He continues to be a mainstay at the top of fashion industry, becoming a member of the CFDA in 2009, winning the Swarovski Award for Womenswear at the CFDA Awards in 2010 and receiving a nomination for the CFDA/Swarovski Award for Accessory Design in 2011.
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