Target Announces Josie Natori for Target Lingerie and Loungewear Collection

MINNEAPOLIS - October 5, 2011
Target Corporation (NYSE:TGT) is partnering with internationally renowned designer Josie Natori to introduce its first limited-edition collection of lingerie and loungewear.
Josie Natori for Target is a luxurious, yet affordable collection that will arrive in two seasonally themed installments—the first is available Oct. 30 through Dec. 22, 2011 in time for the holiday season; the second will be available Jan. 1 through Feb. 23, 2012 in time for Valentine’s Day. Ranging in price from $9.99 to $34.99, both installments of Josie Natori for Target will be available at most Target stores and
 “I am honored to be the first limited-edition lingerie and loungewear designer at Target,” said Josie Natori. “Through our partnership, I was able to create a collection for women who have an eye for innerwear style and want quality lingerie and loungewear at an affordable price.”
Inspired by the signature Josie Natori East-meets-West aesthetic, the collection is comprised of 37 pieces and includes bras, panties, robes, knit and woven pants, leggings, camis and chemises. The holiday collection features deep red geometric prints with Geisha accents while the Valentine’s Day collection includes floating butterflies with hot pink florals.  Both collections include an assortment of solid-colored bras and panties. 
“Josie Natori for Target will add an exciting element to our holiday assortment,” said Trish Adams, senior vice president of apparel and accessories. “Guests will love the quality, color and affordability of the collection, whether they’re buying the pieces for themselves or their family and friends.”
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,767 stores across the United States and at The company will open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit
About Josie Natori
Natori was founded in 1977 and today is one of the fashion industry’s most recognizable brands. Josie Natori, Natori, Josie by Natori, and N Natori comprise ready-to-wear, lingerie, sleepwear, home textiles and accessories, bath, fragrance and eyewear. Natori products are found at the world’s leading retailers, specialty stores and

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