Chip Ganassi Racing Teams Partners with SapientNitro for New Mobile Application

MINNEAPOLIS - September 1, 2011
Chip Ganassi Racing Teams (CGRT) and SapientNitro SM, part of Sapient (NASDAQ: SAPE), today announced that they have launched one of the first mobile applications for the high-velocity world of racing.  The new application brings fans updated driver and event information, and exclusive content in one centralized and expansive mobile experience, bringing to life the rich heritage and legendary success of Chip Ganassi Racing Teams.  The unique mobile application conveys the high-octane rush of the racing experience for a team that competes at the highest levels in three touring series – the NASCAR Sprint Cup Series, the IZOD IndyCar Series and the Rolex GRAND-AM Series.
 
In addition, CGRT re-launched their team website by adding an element that allows individual websites for each of their teams but with each team URL having the ability to swipe directly from one to another.
 
To download the Chip Ganassi Racing application
 
 
To view website go to:  www.chipganassiracing.com
 
Notes of Interest
 
App Summary: To bring fans the full spectrum of the racing experience, SapientNitro spent much time at the racetrack to better understand everything about what the race fan wants to experience.  From being down in the pits with all the sounds and smells of racing to conversations with drivers, crew members, support personnel, and even interviewing dyed-in-the-wool fans.  With this enhanced knowledge of the racing world, SapientNitro and Chip Ganassi Racing Teams worked closely together to craft an easy-to-use mobile application that provide a valuable brand experience for fans and partners alike.
 
Key App Features:
  • Compelling and relevant information on all of the Chip Ganassi Racing Teams’ drivers including bios, stats, photos, and racing resumes
  • Up-to-date social media content from Chip Ganassi Racing Teams and its drivers via Twitter
  • Timely video and photography from race events, interviews, and behind-the-scenes exclusives
  • Upcoming and archived race event details including series' calendars, event dates and locales
  • Current driver statistics and points standings after every race
  • Updated race data for each driver and overall post-race results
  • Engaging fan interactions, including racing trivia with leader boards and scoring, and FanCam photography
  • Engaging sponsor interactions promoting the brand, store location finder, and promotions
 
Ganassi on the Web: Chip Ganassi Racing Teams also did a redesign of their website in a way that emphasized both their diversity and their one-team approach.  With Ganassi running multiple operations across stock cars, Indy cars and sports cars, they were able to create a website that took the elements of five distinctly different teams and created five different websites that could be easily “swiped” between one another.  Whether you begin at www.earnhardtganassi.com, www.chipganassiracing.com, www.servicecentralchipganassiracing.com, www.novonordiskchipganassiracing.com or www.telmexchipganassiracing.com, the user has the ability to go directly from one to the other without having to wait for a new site to reload.  It became the first time the organization was able to showcase each of their teams distinctively but also hold onto their link as one multifaceted organization.  The site became five different sites with uniquely different content all wrapped into one.  Another unique element of the site is the team included a section on each of the individual sites that promotes the latest industry news of that particular series – no matter who it is about, giving fans one place to stop for information about CGRT and the industry.
 
About SapientNitro: SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients.  By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands.  SapientNitro services global leaders such as Citi, The Coca-Cola Company, Foot Locker, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific.  For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
 
About Chip Ganassi Racing Teams: Chip Ganassi created his own one-car IndyCar team in 1990 and established a partnership with sponsor, Target.  Today, Chip Ganassi Racing Teams includes four entries in the IZOD IndyCar Series, two in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Cars Series.  Overall his teams have 12 championships and 144 victories, including three Indianapolis 500s, a Daytona 500, a Brickyard 400 and four Rolex 24 At Daytonas.  Ganassi boasts state-of-the-art race shop facilities in Indianapolis, Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn.
 
Quote Board:
 
Brad Simms, VP and Managing Director, SapientNitro:  “We are excited to put the fast-paced world of racing at fans’ fingertips on behalf of the Chip Ganassi Racing Teams.  SapientNitro helps brands connect to their customers in new and innovative ways, and with this unique mobile experience, Chip Ganassi Racing Teams can now enable fans on the go, at the live event, or at home to connect to their favorite racing team and stay updated on all the latest news.”
 
Steve Lauletta, President, Chip Ganassi Racing Teams, Inc.: “We are dedicated to providing a better, more connected experience to both fans and our partners, and mobile provides a huge opportunity for us to reach our audiences with relevant, updated information wherever they are to create an experience like no other in the world of racing.  We feel we have a strong track record of innovation and success both on and off the track, and SapientNitro has been a great partner in helping us translate and transfer that to a mobile device to continue driving the limits of the racing experience across all the forms of racing we participate in.  The app and our new website are only two elements in a larger overall digital strategy that also includes a strong presence on both Twitter and Facebook along with numerous other platforms in development.”

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