Target Corporation (NYSE:TGT) is partnering with Missoni
, the iconic knitwear empire recognized as a symbol of Italian luxury, to introduce an affordable, limited-edition collection for fashion and home. Missoni for Target brings a rich heritage of signature prints and patterns to apparel and accessories for women, men, girls and baby, as well as home furnishings. Ranging in price from $2.99 to $599.99, with most items less than $40, Missoni for Target will be available Sept. 13 through Oct. 22, 2011 at all Target stores and Target.com. Pending availability, select pieces from the collection, including a variety of online-only items, will be available for an extended run through early December at Target.com.
“Working with Target to create a mass collection that reflects the spirit of Missoni has been extremely energizing,” said Angela Missoni. “Each piece is special to me because so much thought and care went into every aspect of the design. I can’t wait to introduce the collection to Target’s guests across the United States.”
Target’s largest limited-time designer collection to date, Missoni for Target reflects the Missoni values of family, color and quality. Offering a modern, fresh take on the late 1960s, an era during which the Missoni brand flourished into a global force in fashion, the collection features intertwining textures and patterns in a variety of bold colors such as purple, blue, black and coral.
“Target’s designer partnerships continue to set new standards, and we worked closely with Missoni to create a collection that brings the allure of their iconic Italian brand to our guests at remarkable prices,” said Kathee Tesija, executive vice president of merchandising, Target. “The quality and design of Missoni for Target are exceptional, and with more than 400 colorful pieces to choose from, our guests can experience a taste of ‘la dolce vita’ simply by shopping at Target.”
Missoni for Target includes knit dresses, sweaters, swimwear, shoes, scarves and intimates for women, as well as beauty items such as cosmetic cases, brush sets and hair accessories. The men’s collection features silk ties, sweaters, scarves and knit hats, while the girls’ and baby assortments include knit dresses, cardigans, scarves, gloves and rain boots. The expansive home collection offers bedding, luggage, dinnerware, stationery, bicycles and outdoor furniture in variations of stripes, zigzags and abstract floral patterns, and marks the first time Missoni has created iPad and iPod covers.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,762 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood
The family-run fashion house Missoni has been at the forefront of Italian fashion since husband and wife Ottavio ("Tai") and Rosita Missoni started designing their unconventional patterned knits in the neighborhood of Varese in 1953. The brand is famous for its unique knitwear, made from a variety of fabrics in a kaleidoscope of colorful patterns, such as zigzags, stripes, geometrics, and abstract florals, bohemian accessories and must-have swimwear. There are currently 37 freestanding Missoni boutiques worldwide, in addition to Missoni being carried at leading department stores and retailers worldwide.